Danny Dover posted an interesting whiteboard over at SEOmoz where he gave suggestions for helping businesses dominate the SERP results for their brand. We’ve summarized it for you here on our seo hosting blog as it’s potentially very useful for seo web hosting companies.
First, build your .com –
It’s important to make your hub look good, but not for the obvious reasons. Instead, link to other sources and sites that are talking about your brand using keywords like “MY BRAND on Twitter” to send link juice for those particular anchor text toward your site.
Build a second brand site –
Don’t use a subdomain to do this, but rather a single page on a totally separate domain to give it more equity. Only complete this step after you’ve totally shored up your core property. This will help you garner a second spot in the rankings for similar terms and brands to you own and drive visitors to the pages you want.
Create some social media profiles –
For obvious reasons, you’ll want to create some social media profiles to help get your brand name out there. Focus on the big guns: Twitter, Facebook, LinkedIn, etc.. These profiles can help round out your SERP results and make your brand more recognizable to the engines.
Get out there with PR –
Doing interviews or news articles about your brand is a great way to garner links. Post these articles or news snippets on your hub page and begin to develop links to this content which will further round out your SERP results. These types of links are generally pretty powerful.
Pay per click –
Less obvious than some of the other suggestions, this tactic encourages you to bid for your brand term using paid search. This way, you can control the ads on your SERP page and really drive traffic to the links you want rather than hope your customers visit your hub site.
Heather Hendrick’s summary