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WebProNews posted a short piece concerning the facts behind the long-rumored Bing and Yahoo! search results merger, and we’re here to summarize it for you.

Bing announced in 2010 that it had begun transitioning Bing results into Yahoo! results which is a byproduct of the merger between Microsoft and Yahoo corporations. As of now, the merger of both US and Canadian results is complete and users can expect to find merged SERPs in the instances of content, images, and video on both desktop and mobile browsers.

Shasi Seth, Yahoo’s VP of Search Products says, “”With this week’s milestone behind us, Yahoo! will continue to drive technology innovation in the search experience to bring more value to users and advertisers alike. We are focused on creating rich, immersive experiences that foster serendipitous discovery for people across the Yahoo! network.  As we shared last week, we are also working hard on finalizing our revenue model for the Yahoo! Search BOSS program going forward, and will be offering other search-related tools for publishers in the months to come.”

Both companies express a deep desire to get all advertising formats transitioned quickly and at the least inconvenience for consumers and advertisers. The transitions on all formats is now complete, and users should expect to see a full Bing/Yahoo transition as of now.

Summary provided by Heather Hendrick