Tag Archives: ‘Seo

SEO Reporting

As an SEO, you deal with loads and loads of metrics, graphs, trends and charts. While all of this may make sense to you, the process of translating all of this into easily understandable and accurate terms is truly in art. Try out some of these strategies below for your SEO reports and let us know what you think in the comments!

Challenges in Automated Traffic Reporting
Benjamin Estes provides some excellent tools for synthesizing your site traffic and other SEO info into easy to understand graphs and charts. One of the more interesting tools he mentions is Geckoboard, a highly customizable tool that allows you to display virtually any SEO information you want in highly detailed and easily digestible formats.

Improving on the Basics of SEO Reporting
This ClickZ post by Marios Alexandrou shares three basic SEO report must-haves. Check out how to create effective ranking reports, share of voice reports and … Read the rest

5 Useful SEOMoz Articles About On-Page Optimization

Photo fromMoneyBlogNewz

SEOMoz has a great list of on-page optimization articles. Here are 5 of our favorites. Take a look and see how they can help you streamline your SEO. If you have any favorites, please let us know in the comment section.

A Web Developer’s Interactive Cheatsheet for SEO and Open Graph
Ray Grieselhuber has created a wonderful little cheatsheet that will help you create metadata that holds all of your keywords and phrases, including where to put the code once it’s created. A wonderful tool!

Lessons Learned by an Over-Optimizer
A great story about white-hat SEO and the dangers of “over-doing it.” Pay attention, because this one could be the reason many of you aren’t ranking.

Should I Change My URLs for SEO?
Altering the URLs for your pages is a recent trick in building SEO. But is it worth the effort? Dr. Pete gives you examples … Read the rest

Web Analytics: An Introduction

Web analytics is the art of collecting and synthesizing data about your site so that you can optimize your search ranking, increase conversions on your site and more. No doubt, web analytics can be a daunting task, but thankfully there are loads of resources for you to begin or refine your web analytics strategy. In this post, we’ve compiled a list of web analytics articles geared toward beginners to give you a good introduction to strategies you can employ.

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Beginner’s Guide to Web Data Analysis: Ten Steps to Love and Success

These two posts from Avinash Kaushik are great places to start if you’re just starting out with web analytics. Web Analytics 101 gives a thorough but easy to understand introduction to basic analytics terms and the general structure of how things work in the analytics world. The Beginner’s Guide post … Read the rest

SEO WH Weekly Digest: April 16-20

Howdy there readers! Check out this week’s digest, your one-stop-shop for SEO’s blog posts and social links since Monday.

This Week’s SEO Hosting Blog Posts

Three Reasons to Utilize Video Content
Conversion Rate Optimization
9 Articles to Help Make Your Landing Pages Better
Link Building Articles From SEOmoz

SEO Social Links From The Week

How to Check Which Links Can Harm Your Site’s Rankings
SEO MOZ

How to Improve Your Ranking with Semantic Keyword Research
SEO MOZ

9 Tangible Linkable Asset Ideas and How to Build Links to Them
SEO MOZ

Four Things You Need To Know About Search Retargeting
SEARCH ENGINE WATCH

SEO Hosting Social Outposts

Join SEO on Facebook.
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Your Weekly Spot of Hilarity:

The Carriage

Have a wonderful weekend!

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9 Articles To Help Make Your Landing Pages Better

photo by beglib
By now, we all know the importance of landing pages. But knowing their importance and knowing how to utilize them to their fullest are two different things. In this post, we offer many voices that will help you tackle this seemingly Herculean task.

If you know of other resources, please share them with us in the comment section.

12-Step Landing Page Rehab Program: Unbounce
This page has some very detailed information on how to construct and maintain the various landing pages on your own site.

On-Page Optimization: SEOMoz
Another great Whiteboard Friday post from the gang as SEOMoz. This video gives some advanced tips on building your brand using your landing pages.

 How 5 Popular Landing Page Could Hurt Conversion Rates: Search Engine Watch
There are a number of tricks that you’re going to learn in regards to building and revamping your landing … Read the rest

Three Reasons to Utilize Video Content

Are you using video content on your site? If your answer is no, you’ve got some work to do! Check out these three reasons why video content is so important for your site and how you can use it to get ahead of the curve.

Inbound Marketing

Inbound marking is the idea that reaching out to consumers and providing them with meaningful information can prove to be a much more effective marketing strategy than bombarding them with in-your-face advertisements. Because the internet is driven by information, inbound marketing is especially useful for turning visits into conversions.

Enter: video content. Quality videos should be among your top priorities in your inbound marketing strategy. By offering videos that are informative and relevant to your product, you give potential customers what they want without annoying them. In engaging visitors, your site and product get exposure to the people who are most likely to become … Read the rest

SEO WH Blog Weekly Digest: April 9-13

Hey readers! Welcome back to the Weekly Digest. Check out all of SEO’s blog posts and social links below.

This Week’s SEO Hosting Blog Posts

6 Resources for Rich Snippets

File Sharing and Collaboration Tools

Online Testing Essentials [INFOGRAPHIC]

Important: Customer Portal Maintenance on April 19/20 2012

SEO Social Links From The Week

An SEO’s Guide to Video Hosting and Embedding

7 New Ways to Think About SEO & Converged Media Metrcis

Excel and Google Docs: Tools for the Ultimate SEO Dashboard

Timing Your SEO Efforts To Rank Between Peaks And Spikes

SEO Hosting Social Outposts

Join SEO on Facebook.
Follow us on Twitter.
Visit us on Google+.

Your Weekly Spot of Hilarity:

Have a fantastic weekend!

Read the rest

Online Testing Essentials [INFOGRAPHIC]

Marketers need to test and optimize their email campaigns, media buys, PPC and landing pages if they want to get the most out of their efforts. In fact, it’s a smart move to tinker with every customer interaction point in order to ensure that your sales funnel is a well-constructed machine.

KISSmetrics, an analytics company, has put together the following infographic that contains an essential list of things that should be tested on the regular. Enjoy!

++ Click Image to Enlarge ++
Online Testing Essentials: An infographic on what online marketing activities to test.
Source: Online Testing Essentials: An infographic on what online marketing activities to test.Read the rest

6 Resources for Rich Snippets

photo by Mark Pack

Rich snippets are quickly revolutionizing the way search results are displayed in Google. Gone are the days when Google simply displayed hyperlinks; and enter photos, reviews, times, product prices. This rich content is a great way to make your site stand out and generate more traffic. Below we have compiled a list of resources for you.

SEO Resources
This no-nonsense guide to incorporating rich snippets into your SEO gives you the bare essentials to get your rich snippets displaying in Google as quickly as possible.

Blue Mountain Media
This post from Blue Mountain Media walks you through the different ways you can write rich snippets into your HTML using microformats, microdata, and RDFa. This is a great tool for broadening your skill set and branching out into different methods of incorporating rich snippets.

EBusiness + WebScience
A great tool for those who don’t have time to … Read the rest

SEO WH Weekly Digest: April 2-6

Hey readers! It’s the weekend again, and time for the SEO Web Hosting Weekly Digest. Check out all of this week’s content below.

This Week’s SEO Hosting Blog Posts

5 Keyword Mistakes You Could Be Making
5 Traits of Great SEOs
Strategies for Keyword Selection
SEO: 5 Do’s & 5 Dont’s

SEO Social Links From The Week

Outreach Letters for Link Building [Real Examples]
SEO MOZ

Link Equity Salvage: 7 Steps to Finding Your Long Lost Links
SEARCH ENGINE WATCH

Content Curation Guide for SEO – What, How, Why
SEO MOZ

Google Instant Answers: Rich Snippets and Poor Webmasters
SEO BOOK

What’s Better – On-page SEO or Link Building?
SEO MOZ

SEO Hosting Social Outposts

Join SEO on Facebook.
Follow us on Twitter.
Visit us on Google+.

Your Weekly Spot of Hilarity:

See you all next week!

Read the rest

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