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by Stone Reuning
Google’s new system for indexing content on the Internet, Caffeine, went live June 8.
It used to be that Google updated its indexes every couple weeks. Now it’s darn close to real time.
This is good news if you update your content regularly. Since Google now refreshes its index much more frequently, it will be constantly looking for the most relevant results to display for any given search phrase.
Wait a minute! What if I’m not adding content to my website regularly?
While this isn’t an algorithmic adjustment in how websites are ranked, I’d say this new development from Google isn’t going to have many positive implications for you. In fact, over time, you may find your site slipping as others who do have a stream of content start to fly past you (or at least show up in the media links in the SERPS above the … Read the rest
Last year, we saw the emergence of the technology PubSubHubbub, which provides real-time notifications to subscribers of content when there is new content or updates being made. There has recently been talk about Google developing a system that would use this technology it its indexing process.
In fact, Google’s Matt Cutts spoke with WebProNews about this, among other things:
“Maybe some small site, you might only find a chance to crawl its pages once a week, but if that site is blogging like every 20 minutes, boom , you hit the submit button, and the search engines can find out about it,” explained Cutts.
“Now the tension is that more spammers would use this as well, so you can’t just say, ‘I’m gonna index everything that everybody pushes to me.’ So finding the right balance there is tricky, but the potential is really, really exciting,” he said.
“You can definitely … Read the rest