Tag Archives: Mean

Likes Mean Relevance in Facebook Search

Nick O’Neill at All Facebook reports that Facebook has confirmed that “all Open Graph-enabled web pages will show up in search when a user likes them.” He also calls this Facebook’s “war on Google.”

While utilizing likes and the open graph as a ranking factor in search should help Facebook improve its internal search, it doesn’t represent much of a threat to Google search. Google indexes the web. Facebook indexes activity from Facebook users. There’s a pretty big difference, regardless of how big Facebook is.

There is certainly something to be said for Facebook search, however. There’s no question that a lot lof people are using Facebook and spending a lot of time there, so having some kind of search strategy for Facebook is not a bad idea. Naturally, the Open Graph will play a huge role in this, and that means taking advantage of Facebook’s social plugins. As I’ve … Read the rest

The Need for Speed: What Does Google’s Caffeine Mean to You?

by Stone Reuning

Google’s new system for indexing content on the Internet, Caffeine, went live June 8.

It used to be that Google updated its indexes every couple weeks. Now it’s darn close to real time.

This is good news if you update your content regularly. Since Google now refreshes its index much more frequently, it will be constantly looking for the most relevant results to display for any given search phrase.

Wait a minute!  What if I’m not adding content to my website regularly?

While this isn’t an algorithmic adjustment in how websites are ranked, I’d say this new development from Google isn’t going to have many positive implications for you. In fact, over time, you may find your site slipping as others who do have a stream of content start to fly past you (or at least show up in the media links in the SERPS above the … Read the rest

If Google Indexing Goes Real-Time, What Will it Mean for Ranking?

Last year, we saw the emergence of the technology PubSubHubbub, which provides real-time notifications to subscribers of content when there is new content or updates being made. There has recently been talk about Google developing a system that would use this technology it its indexing process.

In fact, Google’s Matt Cutts spoke with WebProNews about this, among other things:

“Maybe some small site, you might only find a chance to crawl its pages once a week, but if that site is blogging like every 20 minutes, boom , you hit the submit button, and the search engines can find out about it,” explained Cutts.

“Now the tension is that more spammers would use this as well, so you can’t just say, ‘I’m gonna index everything that everybody pushes to me.’ So finding the right balance there is tricky, but the potential is really, really exciting,” he said.

“You can definitely … Read the rest

Facebook “Likes” – What they mean for search results

It’s been nearly a week since Facebook rocked the world with its Open Graph announcements, and many of us are still wrapping our heads around all of the implications they have. I don’t think there’s any dispute that it’s a huge move, and that it’s important to pay attention to from a business perspective, but just what it means for businesses is still up in the air in some regards. Like Facebook itself, or even social media in general, we’re going to see more benefits (and possibly negatives) as time goes on, and more sites and applications harness the power of said Open Graph.

As those wheels turn in our heads, there is plenty of discussion already happening around the subject – not just the Open Graph and the issues related to it (open web ramifications, privacy, etc), but how we can indeed take advantage of it.


In a … Read the rest

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