- Widget Linking - The RSS Buttons and Social Bookmark tools that TopRank’s Thomas McMahon created serve as excellent widget linking examples. Widgets were hot back in the late nineties when Angelfire and Geocities were the rage in personal web sites. What’s old has become new again.
- Content Keyword Tagging – Using tags with social bookmarking, ala del.icio.us, can be a very effective way to organize resources on the web. Tags do not offer the same kind of structure as category based organization, but that’s what makes them so useful. Also, many of the social bookmark services such as Furl.net create a copy and crawlable links when you
Tag Archives: LinkBrand New Link Building MethodsLink baiting is getting new methods everyday. The latest to be added to the list are Rockets, Sleepers, Late Bloomers, Duds, Honey Pots, Screwdrivers and Pubs. Most of us have never heard of them before and that is why it’s such a lovely linkbait itself. Rockets are articles that manage to catch the interest of web sites and readers right now. The point is to be there first with the news, so that your site is the one all the other bloggers and search sites are linking to. Sleepers A sleeper is an article that does not take off like a rocket. Instead of thousands, you get a few hundred readers the first week — or even less. Still, in the long run this article may outperform a successful rocket. A screwdriver is a piece of online software that provides a service. A search engine is an obvious … Read the rest Link Building TipsOh we love the links and then some here at TopRank. Old school online marketer Larry Chase published a few more link building tips and resources in his most recent Web Digest for Marketers newsletter. I’ve added a few of my own comments:
Is Link Authority Dead (Dying)?After extensive gaming, Google’s algorithm (it is assumed) shifted from using the quantity of links as an indicator of source authority, to measuring the quality (reputation) of the linker in order to determine relevancy. Gamers are still there though, this time with bigger budgets, and things may be about to change again – most likely to a much more complicated game.
A month ago, SEObook.com author Aaron Wall blew the whistle on relevancy problems in Google’s SERPs. Big name sites, like eBay and Yahoo, set up “infinite” subdomains, addressing various topics, while others bought websites that already had high rankings in Google’s index. So, in essence, the big brands, who already had tremendous authority and presence, were leveraging that status to rank for as many high-paying keywords as possible. And if that weren’t enough, they began buying other slots in the SERPs – a strategy … Read the rest SES: Link BuildingLink building expert Eric Ward Mike Grehan gave some informative tips on link building basics at SES San Jose. (Our on-scene WebProNews staff has passed along this latest news from SES San Jose 2007. If you can’t be there, you need to be here with WebProNews this week, for videos and reports.) Grehan touched on five areas of link building. He said there are two core audiences for your links, people who can click them and search engines that count, analyze and judge them. The majority of people are looking for links hoping the search engines will reward them for those links with higher rankings. While that is usually true not every site should approach link building the same way. He then spoke on link type and link value. Links that help with direct click traffic can generate temporary buzz, like Yahoo Picks or Forbes BOTW. Links that improve search … Read the rest Link Expert – Linking StrategiesEric Ward doesn’t mind pointing out that of the top ten Google results for “link building expert” his name pops up six times. Call it good keyword branding if you like, bust most in the SEO industry will tell you he’s earned his title. Because of that, it might sting a little more when he pens a lengthy I told you so about linking strategies.
Let’s bring the general thesis up first, and then get into Ward’s more biting remarks. If a webmaster is in the Google game for the long haul, then link building begins with quality content. This is an old mantra, one that has been pounded for some time. The real quality links that count are from reputable sources that develop naturally instead of by some type of scheme or manipulation. Google likes those links the most. The rest are, at best, currencies quickly spent. According to … Read the rest SEO Step Five of Ten: Link BuildingWelcome to part five in this ten part SEO series. The ten parts of the SEO process we will be covering are:
Note: Part five is a reprint of a Semmy winning article written by Debra Mastaler on link building. It is of course reprinter with permission an Debra will be the special guest on the accompanying Webmaster Radio show. But without furter ado – let’s get to it Help! I’m New, I Need Links, What Can I Do?I took a telephone call last week from a woman who was looking to hire a link builder for a new site in a very competitive niche. I’m under contract to a business in the same industry so I passed but we had a nice chat before I sent … Read the rest PubCon: Thinking Big for Link Building Through Social MediaOut in Las Vegas at PubCon, Mike McDonald of WebProNews spoke with Eric Enge, who was one of the speakers at the session entitled “Real-World Low-Risk, High-Reward Link Building Strategies.” You might be familiar with Enge. He’s been a WebProNews blog partner for some time. He’s the StoneTemple Consulting guy, and he’s developed a reputation over the years as a reputable source for information about link building. In fact, that’s one of StoneTemple’s areas of expertise, along with SEO site evaluation, social media marketing, blog implementation, PPC, web analytics, and local SEO among other things. At this session, Enge talked about how companies should “Think Big” in order to get the most out of their link building strategies through social media. Mike caught up with him and talked about this subject a little bit more outside of the session. Other link building advice Enge discussed at the session included:
Link Building With ArticlesThere are many different ways that a link can be built. One that is often overlooked but which can have huge rewards is writing and submitting articles. The reason article writing and submission is arguably one of the best of the link building methods is that it not only functions as a link building exercise but also a traffic source. Honestly, can you think of a better use of your online marketing time than a tactic that provides for traffic and which can help improve your search engine visibility? Neither can I. That being said, simply whipping off an article and putting it up on your site is not going to do it. There are a few crucial steps to making the most of your efforts. It may take a bit longer to do it right but the rewards will be much higher as well. Here are the basic steps … Read the rest Using Twitter For Link BuildingLinks on Twitter are already nofollowed and most are shortened anyway by a shortener. What use can Twiitter be for link building? Link building Eric Ward says the site is perfect for finding niche experts. It’s not about huge amounts of followers or traffic spikes. You can get that kind of traffic from Digg. But the advantage of Twitter, says Ward, is that people specific to an industry are out there, findable on Twitter. So if you specialize in little plastic doohickeys they put on shoestrings, irrelevant traffic is not what you’re after. At Search Engine Land, Ward explains how a message that begins as a tweet ends up as a link from a highly trusted website:
Link Building for Bing Rankings: Dos and Don’tsIt’s easy for businesses to get caught up in Google’s expectations for their sites, when trying to market through search. That’s certainly a wise thing to do, considering Google dominates the search market by a huge margin. Still, there are other search engines that people are using, and it is also wise to make sure your site is performing to the best of its ability in those too. I’m obviously talking about Yahoo and Bing, but Yahoo’s share is declining, while Bing’s is gaining. Furthermore, if the deal between Microsoft and Yahoo goes through, Bing search will be talking over Yahoo anyway.
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We don’t hear as much about what Bing wants out of a site for rankings, but Rick DeJarnette of Bing Webmaster Center has shared some dos and don’ts of link-building for Bing. Not surprisingly, a lot of his advice for honoring Bing’s policy, does not differ too much … 
