Tag Archives: GoogleBest Practices for Google’s Panda Update
Google’s Panda update, initially rolled out early in 2011, affected the traffic of thousands of sites across the Web, including some high-profile sites. The search algorithm update, which was named after the Google engineer who initiated the changes, placed a greater emphasis on usability and quality than previous updates, primarily in an effort to promote the ranking of high-quality sites. In turn, the Panda update negatively affected sites considered “spammy” with little-to-no quality content, as well as so-called content sites that quickly spin articles based on previously common SEO practices. If your website was negatively affected by Panda, or if you’re building a new site and want to optimize it for Google’s new rules, follow these best practices for dealing with Panda. Content is King Filling your site with high-quality, useful and unique content is the most important factor in dealing with Panda. If your site is filled with low-quality … Read the rest [Infographic] Why Is Content Good For SEO?Check out this infographic from Brafton (a Boston-based content marketing agency) that discusses the importance of quality content for SEO. A great review of facts for those that may not be up to speed on Google’s frequent Panda algorithm updates.
3 Quality Keyword Research Tools
Running in blindly with a keyword that you know nothing about is an awful idea in SEO. If you don’t do your research, you can end up using a keyword that has few searches and is very competitive. While there are some really great keyword research tools, many of them cost a good amount of money. If you are not a professional, or if you haven’t started making much money from your website, it can be a little tough to justify these price tags. However, there are some very good free keyword research tools you can use that will give you all the information you need. Chances are that you are doing SEO for Google, so why not use Google’s keyword research tool? While this tool isn’t very good for gauging competition, because the competition listed on this tool is for AdWords users and not how hard … Read the rest 10 New Google Algorithm Changes You Should KnowYou can’t beat the Official Google blog when you’re looking for up-to-the-nanosecond updates in their algorithm. Although they make hundreds upon hundreds of evaluation, ranking and algorithmic changes per year, they’ve been especially active in the last couple weeks, and recently reported on ten of the more exciting updates they’ve implemented. Here’s a rundown for you (compliments of the Google Blog). Also, here’s an informative video that looks into the methodology behind Google’s search ranking, evaluation and algorithm changes. Great stuff!
+1′s and Touchy Feely Search Results
I’m a little behind on posting about Google’s fairly recent +1s announcement. You can look at this as Google’s version of the Facebook “Like” button. Only I’m sure will use the info gathered by the +1s in a much more effective way. The benefits of the +1 to you as a user of Google should be more relevant search results based on what your network likes. +1ing something will be like saying, “This is cool, and I know other people will want to see this, but it’s not time sensitive, and so I’ll dog ear this result for later.” It’s also very dependent on who your Google profile is connected to. Although Google did say they may expand that sphere of influence in the future. In general, it seems Google is trying to get more touchy feely with it’s search results. The belief is the more relational your results … Read the rest WebP Image Format Aims to Speed Up the WebAs everyone including WebProNews knows, Google isn’t messing around when it comes to making the speed of the internet lightning fast. As described in their recent article, Google’s come out with a new image format for the web that’s purpose is solely to improve speed. Since most of today’s technology was developed over a decade ago, Google knew it was time for a revamp so their engineers got to work finding a way to compress sticky JPEG files but still retain their quality. Their new brainchild is called WebP (presumably for Web Picture) and promises to reduce byte size and therefore load time on many of the world’s websites. Images total over 65% of all bandwidth users absorb today and they make surfing a slow process, particularly for bandwidth constrained browsers such as mobile. Though some of the web’s image content is made up of GIFs and PNGs, Google … Read the rest Using Custom Variables to Personalize Google AnalyticsSEOmoz recently posted a great article about how to manipulate variables in Google Analytics to create custom dashboards for functionality. In prior times, it was easy to use Analytics to track exactly which webpage an organic click was coming from. This was useful because keyword lists could be appended to include these reference clicks however its functionality was limited and it was difficult to turn this data into anything useful or actionable. When Google first started using AJAX to track rankings everyone panicked as the referrer strings were more or less cut off after the hash tag. Once September 2010 rolled around and Instant hit the web, everyone realized there was nothing to worry about, rank tracking still worked and the SEO industry was still around. One of the things Google includes in their referral strings now is =cd, basically the exact ranking position of the link. Amazing! This can … Read the rest Local Search Gets Rich Snippets from GoogleChris Crum over at WebProNews just posted about how Google has decided to use Rich Snippets for Local Search. Now, SEOs can use this data to help reference real world places and events and better optimize for local results and multiple web hosting locations. Google Instant Incites an Unwarranted SEO PanicIn light of the recent Google algorithmic changes that go hand in hand with Google Instant, Rand Fishkin wrote a great post over at SEOmoz that we summarized here. Turns out, the long tail was not affected. How Will Instant Affect SEO?When Google announced Instant was coming back in September 2010 many people in the SEO Industry…freaked out. Some declared it the “death of SEO” while others looked as Instant as a new opportunity to work within a set of boundaries developed by Google. There are certainly some pros and cons to Instant but as previously mentioned, the changes to SEO may not be all that significant afterall. |
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