Tag Archives: &Whiteboard Friday – Google’s May Day Update & What It Means for YouPosted by great scott! May Day, Roodmas, Walpurgis Night, Beltane…regardless of the name, it’s a time for dancing around the maypole, enjoying the bounties of Spring, recalling the battle for worker’s rights, and lots of other fun things. But for many a search marketer, May 1st (ish) of this year will be remembered as the day the long tail died (bye-bye Misses High ROI…apologies to Don McLean).
Okay, okay, maybe that’s a bit of a stretch, but the search world (including Search Engine Roundtable and Webmaster World) definitely did notice the effects of Google’s so-called “May Day Update”. Sure, Google makes minor algo tweaks like this all the time, but around April 28th-May 3rd a lot of sites (SEOmoz included) noticed a sudden loss of 5-15% of their normal long tail traffic. Watch this week’s video to learn more about … Read the rest API and Dataset Sheet – Building Quick Useful ToolsPosted by willcritchlow I recently wrote a post on hacking together a linkbuilding tool where I set myself a challenge of learning a bunch of new technologies in 2 hours in order to be able to build a basic linkbuilding tool. I learnt just enough YQL, xpath, Python and Google App Engine to do the job. Since then I’ve put this to use in at least one tool that’s actually helping me and my team do our jobs better. Inspired by this (and encouraged by Kate Morris, a recent addition to the Distilled team), I started putting together a cheatsheet of the basic YQL and xpath I had learnt. In the end, it turned into that plus inspiration of APIs and datasets that could make great starting points for tools (either for research or for creating linkworthy content): Download it: API and data cheatsheet
Or link to it: API and datasource … Read the rest |
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