SEO Hosting Blog

Web Analytics: Beyond the Basics

Posted by McKinneyBrown on May 2, 2012 in Search Engine Marketing

In our Web Analytics: An Introduction we showed you some articles to get you started on your web analytics journey. In this post, we’ll give you some great resources for you to be able to move beyond the basics and start using web analytics to have a significant edge on your competition. After you’ve taken a look at our last post, check out these ways to be well on your way to becoming an analytics expert.

Show Keyword Position using Filters and Advanced Segments

Bryan Casson, in this article, gives some great tips for filtering your Google Analytics results into easy-to-understand segments for easy interpretation and reporting. He does this by walking you through the processes of extracting, displaying and filtering metrics that be easily understood by you and your clients. Such detailed information explained simply can also give you a leg up on your own strategy to effectively use these metrics for your site.

Using blekko’s SEO Data to Evaluate Web Directories

Web analytics and metrics can tend to focus (understandably so) on the “what” rather than the “why.” In this post, David Zimmerman introduces the reader to blekko, a search engine tool that provides a host of data as to why a certain site ranks the way it does in search results. David walks you through which of blekko’s metrics are especially important for you and how to translate these metrics into real results for your site.

How to Get the Equivalent of $100K in PPC Ads for Free

Who doesn’t want free ad space? In this post, Mike Scanlin gives some great advice from his experience with his self-funded start-up that got him the equivalent of $100K in pay-per-click ads. His strategy includes relentless link building and new content generation, as well as keyword building and vigorous social networking integration.

Testing the Accuracy of Visitor Data from Alexa, Compete, Google Trends, Doubleclick and Quantcast

We talk a lot about metrics on this blog, but what good are your metrics if they’re not accurate? SEO Moz’s Rand Fiskin offers some good insights in this post about how to make sure your reported data is lining up with your actual data.

Introducing SERP Turkey: A Free Tool to Split Test and Gather CTR Analytics of SERP Entries

In this entry, Tom Anthony introduces SERP Turkey, a tool for split testing and CTR analytics. SERP Turkey lets user build dummy search result pages and test them on willing participants to measure clicking behavior given a list of search results.

What are some advanced web analytics strategies that you use to ensure your website is reaching its full potential? Let us know about them in the comments!

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5 Great PPC Articles from Search Engine Land

Posted by GeraudStaton on May 1, 2012 in Search Engine Marketing

Photo by Edgeworks Limited

By now, most of us understand the importance of using keywords in our SEO techniques. What may not be as easy to understand is where Pay-Per-Click (PPC) applications come in. Here are a few articles from the gang at Search Engine Land that may help you get a better understanding of PPC.

If you know of any helpful articles or tips, please let us know. Just leave them in the comment section.

1. The Keyword Research Rabbit Hole
This article is a good place to start. Building our list of keywords is crucial but frightening. Jenny offers some great advice on just how to start building your list.

2. Tips For Growing Keyword Seeds with Excel Formulas
Jenny keeps us moving ahead with these tips for how to grow your keyword seeds into a much larger force using concentenation (Don’t worry. I didn’t know what it meant either).

3. Getting Started with Microsoft Advertising Intelligence
Another option in the generation of keywords. This one also uses Microsoft Excel, but focuses on the Microsoft Advertising Intelligence add-on for Excel.

4. How to Run Your PPC Accounts Like a Project
Brad Geddes offers some great advice on how to manage your PPC accounts. Keywords and PPC management can be time consuming and over-whelming. Brad helps out with some tips so that you can run your accounts like a professional!

5. How to Use the Adwords Search Term View to Optimize Keywords and Negatives
Colby Grant recommends optimizing your keywords at least once a week. “We want to pull the weeds and fertilize the pretty flowers.” He gives you some great tools to do just that with this great article.

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SEOWH Community Newsletter, Volume 2, Issue 4

Posted by jimmoscater on April 30, 2012 in Search Engine Marketing

Welcome to the SEOWebHosting Newsletter!

As always, we’ll keep our content short and to the point.

What’s New?

Check Out The New SEOWebhosting.net site!

Come visit the new SEOWH site and blog, both freshly redesigned for your pleasure.

Tell us what you think of our new look- we’d love to hear your feedback.

Join SEOWebHosting’s Affiliate Program and Earn Great Commissions!

SEO Web Hosting is part of the Hosting Affiliate Network, a group of trusted web hosting providers that offer their affiliate program through a singular secure network.

The network will give you valuable reports on how many people have clicked your referral link, how many actually converted, and the commissions you’ll get on a monthly basis.

Here’s some of the program’s benefits:

Approved payouts each month
60 day session cookie length
Tracking and reliable commission reports
High priced plans give you healthy commissions
Professionally designed banner ads
Easy-to-use affiliate dashboard
Earn 35% commissions on the monthly price of every referred account

Learn more about the program here, and sign up here!

New SEOWH Preferred Customer Program!

SEOWebHosting.net has started a Preferred Customer Program. If you’re a regular customer of ours, you can enjoy benefits not previously available to customers.

Here’s a list of some of the benefits customers will receive across the different tiers of the program:

Highlights for Preferred Customers:

Gold Customers Special Privileges and Procedures:

Dedicated account manager
Enhanced SLA credits
Priority Access to new products and features
Annual holiday gift with handwritten note from Director
Complimentary Admin time .5 hour per month
Automatic fee waivers (Late fees, setup fees, etc.) Up to $100 per month

Platinum Customers Special Privileges and Procedures:

All benefits previously mentioned
Complimentary Admin time 1 hour per month
Automatic fee waivers (Late fees, setup fees, etc.) Up to $250 per month
Advanced notification and given opportunities to pre-order any new IP space obtained by SEOWH
Skype contact info for SEOWH sales management
Phone numbers for SEOWH sales management
Priority access to new IP space

Diamond Customers Special Privileges and Procedures:

All benefits previously mentioned
Complimentary Admin time 1.5 hours per month
Automatic fee waivers (Late fees, setup fees, etc.) Up to $500 per month
Direct phone/mobile numbers for SEOWH sales/account management
Receive 5% more IPs for free when purchasing at least 500 IPs
Complimentary Turbo Boost on all existing Dedicated Servers

Black Diamond Customers Special Privileges and Procedures:

All benefits previously mentioned
Complimentary Admin time 2 hours per month
Automatic fee waivers (Late fees, setup fees, etc.) Up to $1,000 per month
Contact information for executive team
Receive 10% more IPs for free when purchasing at least 1000 IPs

Want to know more? Contact us here!

New Server Pricing!

Not only does SEOWebHosting offer highly trained, around-the-clock onsite technical support, but we’ve also got the latest and greatest in server computing hardware.

What’s more, we’re offering the latest technology at fantastic prices. Take a look at our new server prices here and see for yourself!

What’s Next?

Send us your testimonials!

Did you have a positive experience when working with us? Anything you’d like to share? Tell us about it! Send your testimonials to us at neil@seowebhosting.net! We want to know how we’re doing!

Thanks for reading! See you next month!

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SEO Reporting

Posted by McKinneyBrown on April 25, 2012 in Search Engine Marketing

As an SEO, you deal with loads and loads of metrics, graphs, trends and charts. While all of this may make sense to you, the process of translating all of this into easily understandable and accurate terms is truly in art. Try out some of these strategies below for your SEO reports and let us know what you think in the comments!

Challenges in Automated Traffic Reporting
Benjamin Estes provides some excellent tools for synthesizing your site traffic and other SEO info into easy to understand graphs and charts. One of the more interesting tools he mentions is Geckoboard, a highly customizable tool that allows you to display virtually any SEO information you want in highly detailed and easily digestible formats.

Improving on the Basics of SEO Reporting
This ClickZ post by Marios Alexandrou shares three basic SEO report must-haves. Check out how to create effective ranking reports, share of voice reports and traffic/conversion rates from organic results.

Getting Stuff Done By Video
Phil Nottingham from Distilled shows how to create an effective video presentation for SEO reports, including basic production tips and real-life examples.

Why Counting Links Is Not So Easy
Olivia Isaacs and Dixon Jones show in the post how not all report methods are created equally. Do internal links and 301 redirects count as links? What about 302 redirects? Check out this article to begin your navigation sorting through the sometime confusing web of connections to your sites. Being able to parse out which links should count and which one shouldn’t is essential to creating accurate reports for your clients.

How to do a Site Audit
So you want to do a site audit. Where do you start? From content to internal links, this great checklist from Geoff Kenyon of Distilled offers a comprehensive checklist to complete an effective and easy audit.

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5 Useful SEOMoz Articles About On-Page Optimization

Posted by GeraudStaton on April 24, 2012 in Search Engine Marketing

Photo fromMoneyBlogNewz

SEOMoz has a great list of on-page optimization articles. Here are 5 of our favorites. Take a look and see how they can help you streamline your SEO. If you have any favorites, please let us know in the comment section.

A Web Developer’s Interactive Cheatsheet for SEO and Open Graph
Ray Grieselhuber has created a wonderful little cheatsheet that will help you create metadata that holds all of your keywords and phrases, including where to put the code once it’s created. A wonderful tool!

Lessons Learned by an Over-Optimizer
A great story about white-hat SEO and the dangers of “over-doing it.” Pay attention, because this one could be the reason many of you aren’t ranking.

Should I Change My URLs for SEO?
Altering the URLs for your pages is a recent trick in building SEO. But is it worth the effort? Dr. Pete gives you examples of when it’s a good time to do so, and when you’re just wasting your time and energy.

An SEO Guide to AdSense, Ads and Placement
SEOs don’t talk much about paid ads, but the truth is they can be a significant financial boon to your business. This article talks about the way in which to incorporate them seamlessly into your website.

4 Graphics to Help Illustrate On-Page SEO
A picture is worth a thousand words. You get a lot of information in this post about some of the pitfalls of of on-page SEO.

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Web Analytics: An Introduction

Posted by McKinneyBrown on April 23, 2012 in Search Engine Marketing

Web analytics is the art of collecting and synthesizing data about your site so that you can optimize your search ranking, increase conversions on your site and more. No doubt, web analytics can be a daunting task, but thankfully there are loads of resources for you to begin or refine your web analytics strategy. In this post, we’ve compiled a list of web analytics articles geared toward beginners to give you a good introduction to strategies you can employ.

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Beginner’s Guide to Web Data Analysis: Ten Steps to Love and Success

These two posts from Avinash Kaushik are great places to start if you’re just starting out with web analytics. Web Analytics 101 gives a thorough but easy to understand introduction to basic analytics terms and the general structure of how things work in the analytics world. The Beginner’s Guide post offers some great fundamental strategies for using basic analytics using Google and other popular tools. Even if you’re experienced with analytics, these posts are worth a look over – you could discover that you’re overlooking a basic strategy.

11 Google Analytics Tools to Use for Your Website

This post from Eugen Oprea features some fantastic ways to go beyond some of the basics of Google Analytics mentioned in Kaushik’s posts. Some of his points include beyond-the-basics tactics like campaign tracking and syncing Google Analytics with Google Webmaster Tools for enhanced results.

Monitor Which Social Your Visitors are Logged Into with Google Analytics

Tom Anthony’s post on how to track social networking activity offers some user-friendly approaches to tracking the social networking activity of your visitors and how to use that to your advantage.

Google Analytics Certification and How to Pass the GAIQ Test

One of the best ways to validate your own successes as a new Google Analytics user (or one that is just starting to tap into GA’s more complicated tools) is by completing the GAIQ test and becoming a certified Google Analytics professional. This post teaches what to study for, in addition to some valuable test-taking approaches. Along the way, you’ll learn some more complicated tactics to give you and your site an edge when it comes to using Google Analytics to its full potential.

What are some analytics resources you use? We would love to hear about them in the comments!

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SEO WH Weekly Digest: April 16-20

Posted by McKinneyBrown on April 20, 2012 in Search Engine Marketing

Howdy there readers! Check out this week’s digest, your one-stop-shop for SEO’s blog posts and social links since Monday.

This Week’s SEO Hosting Blog Posts

Three Reasons to Utilize Video Content
Conversion Rate Optimization
9 Articles to Help Make Your Landing Pages Better
Link Building Articles From SEOmoz

SEO Social Links From The Week

How to Check Which Links Can Harm Your Site’s Rankings
SEO MOZ

How to Improve Your Ranking with Semantic Keyword Research
SEO MOZ

9 Tangible Linkable Asset Ideas and How to Build Links to Them
SEO MOZ

Four Things You Need To Know About Search Retargeting
SEARCH ENGINE WATCH

SEO Hosting Social Outposts

Join SEO on Facebook.
Follow us on Twitter.
Visit us on Google+.

Your Weekly Spot of Hilarity:

Have a wonderful weekend!

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9 Articles To Help Make Your Landing Pages Better

Posted by GeraudStaton on April 18, 2012 in Search Engine Marketing

photo by beglib
By now, we all know the importance of landing pages. But knowing their importance and knowing how to utilize them to their fullest are two different things. In this post, we offer many voices that will help you tackle this seemingly Herculean task.

If you know of other resources, please share them with us in the comment section.

12-Step Landing Page Rehab Program: Unbounce
This page has some very detailed information on how to construct and maintain the various landing pages on your own site.

On-Page Optimization: SEOMoz
Another great Whiteboard Friday post from the gang as SEOMoz. This video gives some advanced tips on building your brand using your landing pages.

How 5 Popular Landing Page Could Hurt Conversion Rates: Search Engine Watch
There are a number of tricks that you’re going to learn in regards to building and revamping your landing page. But some of them can be taken too far. This site gives you some warnings so that you don’t shoot yourself in the foot.

6 Tips for Landing Page Optimization That Will Drive Conversions: Brafton News
This page speaks specifically about integrating your landing pages with your SEO campaign. It’s all about creating conversions!

8 Quick and Dirty Tips for Landing Page Optimization: WordStream Blog
Optimizing your landing pages can be a huge undertaking. If you’re looking for a few quick tips to get started immediately, start right here. You can get started immediately.

Seal The Deal: CopyBlogger
Landing pages can be about many things, ranging from getting a customer to provide personal information to allowing your customer to learn a message that you deem important. But, if the goal of your landing page is to make a sale, then you need the 13 tips that this site has to offer.

How Crappy Landing Pages Ruin Email Campaigns: CopyBlogger
The people of SilverPop published a study called “Eight Seconds To Capture Attention: SilverPops Landing Page Report.” This blog post is a summary of the 14 different elements expressed in SilverPop’s study.

Ten Commandments of Landing Pages That Work: CopyBlogger
Steven Lowe writes an entertaining blog post about the rules…nay, Commandments of landing pages. For a topic that can be overwhelming, Steven adds just enough humor to keep you going and take in what he has to say.

7 Tips for Landing Page Greatness: Search Engine Watch
Search Engine Watch is a great source for information, and how to deal with landing pages is just another gun in their arsenal. Check out these 7 tips and start planning your landing pages right away.

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