As Eric Brown recently reported, a lot of voices in the SEO field are starting to talk about the possibility of seeing a “bubble” around social media in the coming year. We’ve summarized his article for you here and discuss the reasons why this topic is getting so much airtime, one of which is that it falls directly on the heels of the well lauded real estate bubble of 2010.
Maybe it’s time for the web to do some social media “weeding” of sorts, that is, get rid of the extraneous sites. Nowadays every business has a social media strategist, a term that’s lost a lot of meaning. This strongly echoes the pervasiveness of subprime loans before the real estate crash.
Easy to get into
When the barrier for entry into a field is low, risks of overexposure is high. When there’s no cost to get in and the reward is guaranteed, much like in low-end real estate ventures, there’s no doubt people will take advantage that see an easy opportunity for gain.
Costs of running an internet business are incredibly low, as in, just the price of a laptop, which makes the industry wrought with stragglers. Once real results are required from these start ups, many simply move on to the next client, of which there are many.
Looking for Correction
Like in any business, social media requires that a problem be corrected through the help of experts. Since there wasn’t much of a problem in the first place, results are often easy to manufacture and it’s difficult to measure the success of a true social media campaign.
Social media marketing is much more than Twitter and Facebook…it’s all about engaging consumers, making connections, and thereby increasing sales. With so many companies in this new business, it’s inevitable that some will be weeded out.
Summary by Social Media Expert Extraordinaire Heather Hendrick