Google Makes Changes That Could Affect Rankings
This WebProNews article, originally from August 2010, focuses on some of the latest Google algorithm changes that may impact rankings. We’ve summarized it for you here so you and your SEO can make the best decisions accordingly.
Search is the keystone of Google and in the midst of all the social media, advertising, and video initiatives they also have going on at the moment.
Algorithm changes are some of Google’s most talked about items, especially when they make a big announcement beforehand as they did recently concerning the change that multiple pages will now be displayed from one domain for relevant queries. Google’s going to attempt to determine the intent behind certain queries and determine whether or not the SERP results are best populated with multiple pages from one site, which they’ve never done in the past. Not all SEOs and seo hosting companies are happy with this news as it means big sites may further dominate listings.
As with algorithm changes, Google’s experimentation is also much talked about. They’ve recently been spotted trying a format in which the autosuggest function more or less takes over all the SERP results which could definitely wreak havoc on search results as a whole. As we now know, though, this function is fully in play and called Google Instant. Habits are currently being evaluated by SEOs to determine the best ways to manage this change.
Google is also currently testing the idea of crawling from multiple ip hosting servers. This means that Googlebots are now able to spider sites faster than ever and with greater accuracy, and webmasters are monitoring this development closely to see how it affects algorithm changes.
Along with all these changes, Google is also acquiring companies such as Like.com. It’s yet to be told how these acquisitions will effect search as a whole.
Thanks to Heather Hendrick for the summary!
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