Photo via mia.gant
Search Engine Optimization is one of the surest and the smartest ways to get visitors to your website. Regardless of anything else, if you do not have any visitors or traffic, to your site – then nothing else matters. If nobody is there to buy anything how in the world are you going to sell something?
Unfortunately, the online world isn’t the field of dreams. “If you build it, they will come” doesn’t apply to the internet. So, from here on out, we’ll discuss some proven Black Friday SEO strategies you can put into your SEO campaigns to really get the most out of this holiday season.
Black Friday kicks off the holiday shopping at 12:00:01 the day after Thanksgiving. Retailers rely on this day move old inventory out at highly reduced prices to get into the “black”, while consumers look for the best deals on the best products available for the season. Retailers must consider their digital strategies well in advance if they want to be successful and this applies to even the smaller online retailers…I’m talking about you.
Let’s look at seven good tips to help you out.
1. Research your keywords with Google Suggest. Since there are many keyword research tools may that do not have enough data to present the latest search terms that searchers are using. Here is where Google’s auto-suggest tool can be a great way to get the latest popular keywords that searchers are using. Start typing the term “Black Friday”- then, add your topic as the next word and see what Google suggests.
2.Use Google’s “Searches related to…” feature at the bottom of Google search results to see what other keyword phrases are popular. You might find that words like “Thanksgiving” are also suggested, and you’ll get more keyword ideas as a result.
3. Use Black Friday-related keywords that you would type in if you were shopping for your product. Sometimes the best keyword research comes simply from thinking like your consumer. What phrases do you think they are typing in? Type those in yourself and repeat steps 1 and 2 above.
4. Use the current year in your Black Friday content. This will definitely help your click-through-rate (CTR), as it helps users immediately identify that your offering is current. This will also help optimize your content for users’ keyword phrases that include the current year. Many argue that this isn’t relevant, but think about it- if you see 2 jackets on sale and one says 2012, and its 2012, which one would you click on?
5. Use images and optimize the alt tags for Black Friday-related keywords. Images always make online shopping more compelling, and also offer another way to optimize your landing page via alt tag optimization.
6. Publish your Black Friday content early. Online marketers, including Amazon, Wal-mart, Target and many other retailers are ahead of the game. Some are so far ahead that they are even offering pre-Black Friday sales nowadays, and they are publishing related online content early. Don’t be left in the dust especially as a smaller retailer.
7. Build links to your Black Friday content early. Just as with tip #6 above, you should build links to your post early to ensure that Google indexes it and builds credibility for your post early, to ensure optimal SERPs.
These tips will help your Black Friday SEO efforts tremendously. Remember, it’s all about having the right information. Consumers involved in the mad-dash need to know who is selling what, how much inventory is remaining, and where the next best “deal” is.
If you’re not keeping them informed, them your competitor will, and you’ll miss out on a huge revenue producing opportunity better known as Black Friday.
Got any other tips? Share away!
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