Blog entries posted in: Site Speed

Which Came First? Speed, SEO or the EGG?

SEO is all about performance. Google and Yahoo/Bing care about performance and user experience. Site speed is really important to users so by default it is equally valuable to SEO and ranking. Speed isn’t an easy demon to catch. With more than 200 ranking factors used in Google’s algorithm, why pay attention to speed? It requires excellent programming skills, the best hosting services and extremely talented web designers to make a beautiful fast website. It’s so much easier and cheaper to just ignore speed. Some people including Google’s Matt Cutts will tell you that speed isn’t all that important to SEO and ranking. Now lets look at some concrete reasons why you shouldn’t listen to them and put speed at the top of your SEO list.

Users Love Speed
Proven through countless studies, the effectiveness and usability of websites are impacted by speed. Speed increased conversion rates, shares and … Read the rest

Google incorporating site speed in search rankings

(I’m in the middle of traveling, but I know that a lot of people will be interested in the news that Google is incorporating site speed as one of the over 200 signals that we use in determining search rankings. I wanted to jot down some quick thoughts.)

The main thing I want to get across is: don’t panic. We mentioned site speed as early as last year, and you can watch this video from February where I pointed out that we still put much more weight on factors like relevance, topicality, reputation, value-add, etc. — all the factors that you probably think about all the time. Compared to those signals, site speed will carry much less weight.

In fact, if you read the official blog post, you’ll notice that the current implementation mentions that fewer than 1% of search queries will change as a result of incorporating site speed … Read the rest

Site Speed – Faster Websites

Last year, Google’s Matt Cutts dropped the bomb (to put it in the exaggerated tone that many took the news in), that Google was considering taking site speed into consideration as one of many potential ranking factors for search results.

This of course freaked a lot of people out, but as Matt and Google as a whole has maintained, this would not trump relevance. It would be taken more into consideration when there are two sites of relatively equal relevance, but one site loads faster and delivers a better user experience. Matt reiterated this point in an interview we did with him this week at SMX.

WebProNews also chatted with Maile Ohye, Senior Developer Programs Engineer for Google at SMX, about website performance (speed), how that pertains to search rankings and the user experience, and some tips for making sure your site is up to speed, so to speak.

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