Blog entries posted in: Seo Marketing
Google’s New URL Shortener is Now Open to the Public
Matt Cutts, Google’s Search captain de facto released a statement to please SEOs everywhere – Google’s Goo.gl URL shortener is now open to all! He took some time to answer a few questions which we’ve reprinted for you here. Continue reading
Using Social Media Profiles to Build Up Your SEO
Most people know that social media is extremely valuable for SEO, but even some advanced marketers are at a loss for how to harness the power of this medium. Here five ideas are presented for making the most out of these profiles. Continue reading
WebP Image Format Aims to Speed Up the Web
As everyone including WebProNews knows, Google isn’t messing around when it comes to making the speed of the internet lightning fast. As described in their recent article, Google’s come out with a new image format for the web that’s purpose is solely to improve speed.
Since most of today’s technology was developed over a decade ago, Google knew it was time for a revamp so their engineers got to work finding a way to compress sticky JPEG files but still retain their quality. Their new brainchild is called WebP (presumably for Web Picture) and promises to reduce byte size and therefore load time on many of the world’s websites.
Images total over 65% of all bandwidth users absorb today and they make surfing a slow process, particularly for bandwidth constrained browsers such as mobile. Though some of the web’s image content is made up of GIFs and PNGs, Google … Read the rest
Using Custom Variables to Personalize Google Analytics
SEOmoz recently posted a great article about how to manipulate variables in Google Analytics to create custom dashboards for functionality.
In prior times, it was easy to use Analytics to track exactly which webpage an organic click was coming from. This was useful because keyword lists could be appended to include these reference clicks however its functionality was limited and it was difficult to turn this data into anything useful or actionable.
When Google first started using AJAX to track rankings everyone panicked as the referrer strings were more or less cut off after the hash tag. Once September 2010 rolled around and Instant hit the web, everyone realized there was nothing to worry about, rank tracking still worked and the SEO industry was still around. One of the things Google includes in their referral strings now is =cd, basically the exact ranking position of the link. Amazing! This can … Read the rest
Make that Big Idea Yours!
Stoney DeGeyter recently posted a great piece about owning your own creative property. The idea is that some ideas just seem to stick and catch on, for example, “Got Milk?” That tagline in and of itself isn’t remarkable at all, but once it got copied and repeated all over the place, its stock went up. Many businesses find themselves in this predicament, that is, starting out with something remarkable but due to time and familiarity, they linger in unremarkable territory.
Get an Idea:
Many businesses decide to launch a business in a certain way just because it’s easy. What’s the draw in that? If you don’t have an original, creative spin on something that already exists just go ahead and hang up your business hat now. There are very few new ideas, that’s for sure. What really makes a splash isn’t your idea, it’s how you present it.
All ideas … Read the rest
Good Questions Any Analyst Should be Asking…
Recently, Joanna Lord over at SEOmoz posted a piece about the questions any good SEO analyst should ask. Everyone in the industry knows what it means to give analysis a half-baked effort with limited time spent mining data and a lot of time spent using data templates.
Zemanta, EightFold Logic, Whitespark, and MyBlogGuest – 4 Great New Linkbuilding Services
on September 22, 2010
in Link Building, Link Building Tips, Search Engine Marketing, SEO For Blogs, SEO Lifestyle, Seo Marketing, SEO News, SEO Tips, SEO Tools
Rand Fishkin over at SEOmoz really knows his stuff and he’s taken some time to highlight what he believes are four of the best new linkbuilding services around. In no particular order they are Zemanta, MyBlogGuest, Eightfold Logic and WhiteSpark. Continue reading
Google Instant Incites an Unwarranted SEO Panic
In light of the recent Google algorithmic changes that go hand in hand with Google Instant, Rand Fishkin wrote a great post over at SEOmoz that we summarized here.
Turns out, the long tail was not affected.
Location-Based Social Networking for Events & Conferences – An Interview with Foursquare
Posted by Sam Crocker
Hi there folks!
Today we are going to take a look into Foursquare and, more specifically, we’re going to check out how to use it for events and conferences and uncover some of the answers to the questions that aren’t as easily avilable through the Foursquare site.
Quick Background on Foursquare
So, we’re not going to waste too much time on an introduction to Foursquare, because hopefully you’ve already been focussing on ways to incorporate this into your marketing plan. The implications for any business with a storefront or actual address are fairly straightforward, though the implications for online brands are a bit more difficult to tap into.
It’s Not just for Stalking! (Image via: Geek and Poke)
I had originally prepared a post dedicated to Foursquare and its impact on local and small businesses, however it seems SEO Doctor was one step ahead of me … Read the rest
Google Analytics’ New Weighted Sort
Everyone who uses GA already knows about Google’s incredibly useful new tool for weighting data. Basically, if you wanted to order your data by relevance rather than just pure counts, it’s going to help you with that. It helps you determine what are the most important learning points to garner from your data rather than just simply displaying the metrics for you.
