Blog entries posted in: SEO Industry News

The SEO Tool That May Make You Switch to Google Chrome

The huge variety of addons is the main reason why I am a stubborn FireFox adopter. It is fun to watch how Google Chrome is quickly catching up in that respect.

This week I am looking at a cool SEO extension for Google Chrome you will want to check out.

The utility has a pretty unique name – SEO Site Tools and here’s the full round-up of its features (mind it that all stats mentioned below can be expanded by clicking the link to the full report at each provider’s site).

1. See “External page date”

This section contains aggregated data from various web tools and search engines, like:

  • Google PageRank,
  • Number of results for SITE: command in Google and Bing;
  • Cache date in Google and Bing;
  • Backlinks per Yahoo SiteExplorer;
  • Backlinks per SEOmoz’s Linkscape and Majestic SEO;
  • Alexa traffic details;
  • Quancast and Compete.com rank;
  • Domain presence in Dmoz:
  • Read the rest

Look Who’s Ranking Now: How Google Can’t Seem to Stop the Spammers

First, a full disclosure. I run a humor site, ZUG.com, which for several years had one of the coveted top ten organic positions for the keyword “Viagra,” entitled The Viagra Prank. As this piece brings a lot of traffic to our site, I follow the Viagra SERPS with great energy and endurance, like Viagra users themselves.

Since we pride ourselves on following the two “golden rules of Google”—write good content, and promote that content ethically—I am always intrigued to see who stays on the first page of Google and who gets the, uh, shaft. (Sorry, I’m a comedy writer.)

Lately I’ve seen a disturbing trend where blatantly black hat sites are finding their way into the Google Top 10 for “Viagra.” Cloaking, redirects, false domains, spammy links—these guys are using every dirty trick in the book, and Google can’t seem to catch them.

Let’s break down a few … Read the rest

New SEO Practices | Google Caffeine World

by Dave Cosper

Google-Caffeine-Logo.jpg

The paradigm of SEO is the consequence of its misuse. But that’s what Caffeine is for – to clean up the mess. Of course there’s good SEO, but anyone in the field has seen entire industries centered on paid and reciprocal link building. Not that either practice is inherently bad, they’re just no longer sustainable. With Google Caffeine changes beginning to roll out over the past few months I’ve witnessed the proverbial rug being pulled out from this market. Unnatural links just no longer carry the weight they used to. This isn’t a gradual shift – this is happening right now on a very large scale. The full Caffeine launch is coming soon or so the rumor goes.
From the recent SEO chatter I’m hearing, the unofficial word is Caffeine is live on over 80% of Google’s data servers. Apparently the infrastructure is set and it’s a matter … Read the rest

Will SEO still exist in five years?


On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Kevin from Marseille, France asked: Will SEO still exist in 5 years?… Read the rest

Why You Need to Stop Ignoring Image Alt Attributes

This is a guest post by AJ Wilcox of OrangeSoda, an internet marketing and search marketing company that specializes in local search and SEO for small business.

As you are coding your site, you most often get the necessary stuff in, and then sweep back for all the leftovers. Quite often, developers forget to add the alt=”” attribute to images because it’s not required to appear completed. Since image alts are not visible to the majority of searchers, they’re easy to forget.

I’d like to cover why you shouldn’t forget about them, or why you should go input them now.

Traffic from Image Searches

How do you think Google classifies images in order to display in images.google.com when a searcher enters a keyword? A few options come to mind. They can pull the filename (ie. Bluecar.jpg will likely be relevant when someone searches for ‘blue car’), text surrounding the … Read the rest

Social Media is becoming a big part of SEO

Published by Last Click News

Online marketers can never discount search engine optimization (SEO). To succeed in the World Wide Web, online businesses need to make sure that their site has enough exposure. Usually, a well-crafted SEO campaign does the trick, but more and more techniques are being developed everyday. And one of the emerging techniques is Social Media Optimization (SMO).

SMO is a great way to amplify the strength of an SEO campaign. It uses social media to promote a site. And with a vast number of social media sites being developed, SMO is the future of SEO.

When it comes to search statistics, several social media search platforms have become successful. To mention some: YouTube, Twitter, and Facebook. These three sites are commonly used by browsers for search functions.

Some reports even dare to say that Facebook is emerging as the number one source of referring traffic—a throne … Read the rest