Rand Fishkin over at SEOmoz really knows his stuff and he’s taken some time to highlight what he believes are four of the best new linkbuilding services around. In no particular order they are Zemanta, MyBlogGuest, Eightfold Logic and WhiteSpark. Continue reading
It’s an unfortunate fact – no matter how good your search engine optimization company or in-house talent is, brand new websites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google.
However, the worst thing that a new site owner can possibly do is presume that they are “too late to the game” and decide not to pursue this marketing channel at all. A good search engine optimization company should be able to effectively work with a new website; setting the foundation for a remarkable success story while still achieving steadily increasing short-term benefit.
There are many reasons why new websites face an uphill battle. What follows are only a few of the major stumbling blocks:
The Google Sandbox
There is much debate as to what exactly the Google Sandbox is, and even debate as to whether it actually … Read the rest
Posted by randfish
In 1997, Google’s founders created an algorithmic method to determine importance and popularity based on several key principles:
- Links on the web can be interpreted as votes that are cast by the source for the target
- All votes are, initially, considered equal
- Over the course of executing the algorithm on a link graph, pages which receive more votes become more important
- More important pages cast more important votes
- The votes a page can cast are a function of that page’s importance, divided by the number of votes/links it casts
That algorithm, of course, was PageRank, and it changed the course of web search, providing tremendous value to Google’s early efforts around quality and relevancy in results. As knowledge of PageRank spread, those with a vested interest in influencing the search rankings (SEOs) found ways to leverage this information for their websites and pages.
But, Google didn’t stand … Read the rest