Blog entries posted in: SEO Analytics

Benchmarking in Google Analytics

Tracking is important, as this SEOmoz piece points out, and Google Analytics is one of the most widely used SEO tools out there for this purpose. Best practices help figure out a way to set benchmarks so that metrics and data are easily compared in order to determine success.

With so much data to mine, many SEO hosting companies and SEO marketers don’t dive deep enough, losing data that could potentially change a campaign. Benchmarking is the best way to avoid this pitfall, particularly since Google doesn’t exactly make it easy to track data at a deeper level.

Rather than simply exporting Analytics data straight to an Excel Doc to find glaring red flags, why not use this data to determine how far you’ve come toward SEO success? Use this past and current data to help your company move forward.

While it’s interesting to look at past and current data … Read the rest

SEOmoz Linkscape Report Update from July 2010

Rand Fishkin at SEOmoz is excited about the July 2010 linkscape update and posts about it on the SEOmoz blog. We summarized for you here:

Linkscape is SEOmoz’s powerful toolbar that crawls the web and runs such features as Mozbar, Open Site Explorer, and the API. It recently pushed out lots of data and took on some new features as well.

The first new feature is a calendar that tells users when to expect the next update for the API Wiki. It should be regularly updated and will keep SEOmoz to their schedule of updating data at least every 4 weeks.

The tool also allows users to see data from the web in graph or pie chart form. For example, here’s how data from the web looked back in 2010:

  • “Percent of Pages with Rel=Canonical: 4.63%
  • Percent of Links that are External vs. Internal: 15.2% External vs. 84.8% Internal
  • Percent
  • Read the rest

6 Ways PRO Can Add Value in 15 Minutes

Posted by randfish

As many of you who read this blog know, I’m a terrible self-promoter. I actually feel guilty writing about, linking to and promoting the products and services that make payroll for the amazing SEOmoz staff and allow us to conduct cool research, produce awesome guides and build out spiffy office space. But, every few months, I manage to crawl out from under that shell. This time, it’s by request.

I’ve been hearing from a lot of our PRO members that they feel both overwhelmed and confused by all the offerings in PRO. I know it’s tough when there are 30+ pages on which unique types of PRO content exist and even the dashboard doesn’t link to all of them (that’s our fault for bad organization – I promise it’s getting better by the end of summer). Hence, this post is all about what to do in your … Read the rest

SEOmoz Releases New LinkScape Update

Linkscape, SEOmoz’s wonderful tool for pulling all sorts of useful data from web results was recently updated again, and Rand Fishkin had a few things to point out.

The tool pulls an enormous amount of data for its monthly scheduled run. Some of the more impressive statistics are below:

  • Pages – 40,152,060,523
  • Subdomains – 284,336,725
  • Root Domains – 91,539,345
  • Links – 420,049,105,986
  • % of Nofollowed Links – 2.02%
  • % of Nofollows on Internal Links – 58.7%
  • % of Nofollows on External Links – 41.3%
  • % of Pages w/ Rel Canonical – 4.3%

The data shows that Nofollows and Rel Canonicals are down slightly overall whereas it’s actually up for the entire year. This definitely has a lot to do with the data selection.

One of the most common requests to SEOmoz is the ability to track specific sites’ metrics over time. This present challenges mainly in that the data differs … Read the rest