Blog entries posted in: Semantic Web

How Best Buy is Embracing the Semantic Web

Semantic Web

Back in March I attended a local SEO meetup where Jay Myers of Best Buy was talking about the semantic web. For those who are unfamiliar with what the semantic web really is, Wikipedia (surprise, surprise) has some great information to get you up to speed. Here is the basic defitnition Wikipedia offers: “The Semantic Web is a “web of data” that enables machines to understand the semantics, or meaning, of information on the World Wide Web.” So what does that mean? Well, for starters, it could be as basic as a search engine spider being able to understand those 7 digits on your contact page is actually your phone number. If we take that to another level, it allows search engines to find the address, phone number, email, etc. on your site and display that information directly in the search results. The search engines like this because they’re able … Read the rest