Blog entries posted in: Search Engine Marketing

Web Analytics: Beyond the Basics

Posted by McKinneyBrown on May 2, 2012 in Search Engine Marketing

In our Web Analytics: An Introduction we showed you some articles to get you started on your web analytics journey. In this post, we’ll give you some great resources for you to be able to move beyond the basics and start using web analytics to have a significant edge on your competition. After you’ve taken a look at our last post, check out these ways to be well on your way to becoming an analytics expert.

Show Keyword Position using Filters and Advanced Segments

Bryan Casson, in this article, gives some great tips for filtering your Google Analytics results into easy-to-understand segments for easy interpretation and reporting. He does this by walking you through the processes of extracting, displaying and filtering metrics that be easily understood by you and your clients. Such detailed information explained simply can also give you a leg up on your own strategy to effectively … Read the rest

5 Great PPC Articles from Search Engine Land

Posted by GeraudStaton on May 1, 2012 in Search Engine Marketing

Photo by Edgeworks Limited

By now, most of us understand the importance of using keywords in our SEO techniques. What may not be as easy to understand is where Pay-Per-Click (PPC) applications come in. Here are a few articles from the gang at Search Engine Land that may help you get a better understanding of PPC.

If you know of any helpful articles or tips, please let us know. Just leave them in the comment section.

1. The Keyword Research Rabbit Hole
This article is a good place to start. Building our list of keywords is crucial but frightening. Jenny offers some great advice on just how to start building your list.

2. Tips For Growing Keyword Seeds with Excel Formulas
Jenny keeps us moving ahead with these tips for how to grow your keyword seeds into a much larger force using concentenation (Don’t worry. I didn’t know what it … Read the rest

SEOWH Community Newsletter, Volume 2, Issue 4

Posted by jimmoscater on April 30, 2012 in Search Engine Marketing

Welcome to the SEOWebHosting Newsletter!

As always, we’ll keep our content short and to the point.

What’s New?

Check Out The New SEOWebhosting.net site!

Come visit the new SEOWH site and blog, both freshly redesigned for your pleasure.

Tell us what you think of our new look- we’d love to hear your feedback.

Join SEOWebHosting’s Affiliate Program and Earn Great Commissions!

SEO Web Hosting is part of the Hosting Affiliate Network, a group of trusted web hosting providers that offer their affiliate program through a singular secure network.

The network will give you valuable reports on how many people have clicked your referral link, how many actually converted, and the commissions you’ll get on a monthly basis.

Here’s some of the program’s benefits:

Approved payouts each month
60 day session cookie length
Tracking and reliable commission reports
High priced plans give you healthy commissions
Professionally designed banner ads
Easy-to-use

… Read the rest

SEO Reporting

Posted by McKinneyBrown on April 25, 2012 in Search Engine Marketing

As an SEO, you deal with loads and loads of metrics, graphs, trends and charts. While all of this may make sense to you, the process of translating all of this into easily understandable and accurate terms is truly in art. Try out some of these strategies below for your SEO reports and let us know what you think in the comments!

Challenges in Automated Traffic Reporting
Benjamin Estes provides some excellent tools for synthesizing your site traffic and other SEO info into easy to understand graphs and charts. One of the more interesting tools he mentions is Geckoboard, a highly customizable tool that allows you to display virtually any SEO information you want in highly detailed and easily digestible formats.

Improving on the Basics of SEO Reporting
This ClickZ post by Marios Alexandrou shares three basic SEO report must-haves. Check out how to create effective ranking reports, share of voice reports and … Read the rest

5 Useful SEOMoz Articles About On-Page Optimization

Posted by GeraudStaton on April 24, 2012 in Search Engine Marketing

Photo fromMoneyBlogNewz

SEOMoz has a great list of on-page optimization articles. Here are 5 of our favorites. Take a look and see how they can help you streamline your SEO. If you have any favorites, please let us know in the comment section.

A Web Developer’s Interactive Cheatsheet for SEO and Open Graph
Ray Grieselhuber has created a wonderful little cheatsheet that will help you create metadata that holds all of your keywords and phrases, including where to put the code once it’s created. A wonderful tool!

Lessons Learned by an Over-Optimizer
A great story about white-hat SEO and the dangers of “over-doing it.” Pay attention, because this one could be the reason many of you aren’t ranking.

Should I Change My URLs for SEO?
Altering the URLs for your pages is a recent trick in building SEO. But is it worth the effort? Dr. Pete gives you examples … Read the rest

Web Analytics: An Introduction

Posted by McKinneyBrown on April 23, 2012 in Search Engine Marketing

Web analytics is the art of collecting and synthesizing data about your site so that you can optimize your search ranking, increase conversions on your site and more. No doubt, web analytics can be a daunting task, but thankfully there are loads of resources for you to begin or refine your web analytics strategy. In this post, we’ve compiled a list of web analytics articles geared toward beginners to give you a good introduction to strategies you can employ.

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Beginner’s Guide to Web Data Analysis: Ten Steps to Love and Success

These two posts from Avinash Kaushik are great places to start if you’re just starting out with web analytics. Web Analytics 101 gives a thorough but easy to understand introduction to basic analytics terms and the general structure of how things work in the analytics world. The Beginner’s Guide post … Read the rest

SEO WH Weekly Digest: April 16-20

Posted by McKinneyBrown on April 20, 2012 in Search Engine Marketing

Howdy there readers! Check out this week’s digest, your one-stop-shop for SEO’s blog posts and social links since Monday.

This Week’s SEO Hosting Blog Posts

Three Reasons to Utilize Video Content
Conversion Rate Optimization
9 Articles to Help Make Your Landing Pages Better
Link Building Articles From SEOmoz

SEO Social Links From The Week

How to Check Which Links Can Harm Your Site’s Rankings
SEO MOZ

How to Improve Your Ranking with Semantic Keyword Research
SEO MOZ

9 Tangible Linkable Asset Ideas and How to Build Links to Them
SEO MOZ

Four Things You Need To Know About Search Retargeting
SEARCH ENGINE WATCH

SEO Hosting Social Outposts

Join SEO on Facebook.
Follow us on Twitter.
Visit us on Google+.

Your Weekly Spot of Hilarity:

Have a wonderful weekend!

… Read the rest

9 Articles To Help Make Your Landing Pages Better

Posted by GeraudStaton on April 18, 2012 in Search Engine Marketing

photo by beglib
By now, we all know the importance of landing pages. But knowing their importance and knowing how to utilize them to their fullest are two different things. In this post, we offer many voices that will help you tackle this seemingly Herculean task.

If you know of other resources, please share them with us in the comment section.

12-Step Landing Page Rehab Program: Unbounce
This page has some very detailed information on how to construct and maintain the various landing pages on your own site.

On-Page Optimization: SEOMoz
Another great Whiteboard Friday post from the gang as SEOMoz. This video gives some advanced tips on building your brand using your landing pages.

How 5 Popular Landing Page Could Hurt Conversion Rates: Search Engine Watch
There are a number of tricks that you’re going to learn in regards to building and revamping your landing … Read the rest