- Widget Linking - The RSS Buttons and Social Bookmark tools that TopRank’s Thomas McMahon created serve as excellent widget linking examples. Widgets were hot back in the late nineties when Angelfire and Geocities were the rage in personal web sites. What’s old has become new again.
- Content Keyword Tagging – Using tags with social bookmarking, ala del.icio.us, can be a very effective way to organize resources on the web. Tags do not offer the same kind of structure as category based organization, but that’s what makes them so useful. Also, many of the social bookmark services such as Furl.net create a copy and crawlable links when you
Blog entries posted in: Link Building
How to Get Links in Tough Industries
on June 14, 2010
in Advanced SEO, Link Building, Link Building Tips, Seo Marketing, SEO Tips, SEO Tools
Posted by Paddy_Moogan
Howdy SEOmozzers I’m Paddy Moogan I work for Distilled in the UK office. This is my first SEOmoz post, hope you find it useful and I look forward to your feedback.
How this post came together…
A few weeks ago we decided to try to help people who do link building in industries where links are not always easy to come by. We created a form which asked people two questions -
- What industry do you work in that you believe it is very hard to get links for?
- If you could get a link from one website in your industry, what would it be?
We’ve received loads of great replies and I’m going to cover as many as possible here. The second question was optional and didn’t have to be related to the industry. Any websites not related to an industry will be covered at the … Read the rest
Link Building And Dangerous Heights
Verticals may be the place to be for a particular business, but Eric Ward warned attendees at a WebmasterWorld PubCon Boston session to beware of flying too close to the Sun.
Link Building And Dangerous Heights
Editor’s Note: When it comes to SEO and SEM, one subject is almost guaranteed to draw a nice amount of conversation: link building. Many of you understand the importance of such a task and it’s always good to hear what the experts are saying. Take a look at what Mike and Dave offer and share your thoughts at WebProWorld.
Mike McDonald shared The Fear webmasters should have when it comes to building quality links for a site. Those were the topic of the session, Link Building Campaigns.
When building, beware the dizzying heights of verticals. Ward observed that the more vertical one goes when linking, the less likely the site will have a significant … Read the rest
Link Developers and the Link Building Cycle
Better. Stronger. Faster. It’s important to constantly redefine link training techniques.
Understand the full value of links. Simplify the link value technique. After you have the fundamental understanding of placing a value on a link (which you should constantly revisit) – here’s some information to simplify it even further. I knew someday I’d have the opportunity to reference Edward Deming’s quality management ideas from my business school days.
The Quality Management Link Building Cycle
1. Build a list of potential link request sites
I’m making the assumption you know about “link building starting points” – you’ve figured out how to identify potential places to buy, borrow, beg, or barter for links (comptetitor backlinks, google directory, hubfinder, linkharvester etc. etc.) Build a list of potential candidates to audit with the rest of the cycle.
2. Pick a site from the list.
Pick your first site, and start the cycle by clicking … Read the rest
Building Quality Inbound Links
One of the most important factors in determining a site’s PageRank, as well as overall ranking within Google’s index, is the quality of incoming links. Today, we look at some tips from insiders across the web on how to go about building a quality incoming link structure.
Thoughts On Link Buidling
Obtaining quality links can feel like an arduous process when trying to get a site off the ground. Sure, there are lots of shady methods that one could employ to achieve “instant linkification” if one were so inclined, but these methods present little in terms of a long term strategy for link building.
So, enterprising journalist that I am, I took to the web to see what those most familiar with the practice of link building had to say about getting quality inbound links.
Ken Yarmosh is a strategy consultant for Viget Labs. In his personal blog, he outlines … Read the rest
The Link Building – A Baker’s Dozen
We all know that one-way links from authority web sites are essential if your link building efforts are to be successful. But what does it take to get those authority sites to link to you? Well, you’ll probably guess that it is not easy – quality links don’t materialize from feeble or automated requests. To get those ever so valuable links you’ve got to adopt the right mindset – the principles that show link targets you mean business and that you’re worth linking to. Here’s my baker’s dozen…
1. Know your marketplace The majority if not all of your potential quality links will come from the online marketplace around your industry. They will be made up of information web sites, forums, associations, logs and email newsletters specializing in your industry. You really must get to know this marketplace and you must establish your position within it. To do that you … Read the rest
Brand New Link Building Methods
Link baiting is getting new methods everyday. The latest to be added to the list are Rockets, Sleepers, Late Bloomers, Duds, Honey Pots, Screwdrivers and Pubs. Most of us have never heard of them before and that is why it’s such a lovely linkbait itself.
Rockets
Rockets are articles that manage to catch the interest of web sites and readers right now. The point is to be there first with the news, so that your site is the one all the other bloggers and search sites are linking to.
Sleepers
A sleeper is an article that does not take off like a rocket. Instead of thousands, you get a few hundred readers the first week — or even less. Still, in the long run this article may outperform a successful rocket.
Screwdrivers
A screwdriver is a piece of online software that provides a service. A search engine is an obvious … Read the rest
Links And Content Need Each Other, For Now
I can’t help but think this is a silly discussion, like an argument about whether or not Lois Lane could really have Superman’s baby, but I’m diving in anyway to wrap my head around it and, in the process, take you with me.
 |
| Links And Content Need Each Other, For Now |
 |
Over at Media Post, David Berkowitz (of 360i, not Attica prison) writes about a Web where links don’t matter in SEO. You can read that article here, if you don’t mind a half an hour of the third degree to get the content (Media Post hasn’t ascribed to the concept of registration-free content, yet).
Berkowitz writes:
Content is SO 2006, as far as search engine optimization goes.
Everywhere I turn, the SEO discussions center on linking and link development…
Instead of just extolling the value of links, I started to wonder what would happen if links weren’t so highly
Link Building Tips
Oh we love the links and then some here at TopRank. Old school online marketer Larry Chase published a few more link building tips and resources in his most recent Web Digest for Marketers newsletter. I’ve added a few of my own comments:
Is Link Authority Dead (Dying)?
After extensive gaming, Google’s algorithm (it is assumed) shifted from using the quantity of links as an indicator of source authority, to measuring the quality (reputation) of the linker in order to determine relevancy. Gamers are still there though, this time with bigger budgets, and things may be about to change again – most likely to a much more complicated game.
 |
| Is Link Authority Dead (Dying)? |
|
A month ago, SEObook.com author Aaron Wall blew the whistle on relevancy problems in Google’s SERPs. Big name sites, like eBay and Yahoo, set up “infinite” subdomains, addressing various topics, while others bought websites that already had high rankings in Google’s index.
So, in essence, the big brands, who already had tremendous authority and presence, were leveraging that status to rank for as many high-paying keywords as possible. And if that weren’t enough, they began buying other slots in the SERPs – a strategy … Read the rest
Reciprocal Links: What’s Excessive Anyway?
It’s widely known in SEO that gaming links is dangerous, and too many questionable references can cause Google to give you the boot. Still, the power of the link is there, and this leads many SEOs into a reciprocal link network (link to me and I’ll link to you). The question remains though: how many is too many?
 |
| Reciprocal Links: What’s Excessive Anyway? |
|
Many assume that reciprocal links are black hat, but that’s not necessarily the case because often they are legitimate and can bolster relevance. But nobody’s been exactly sure of Google’s policy regarding them, and the topic has caused much debate.
Recently, as noted at the WebmasterWorld forum, Google updated the language at the Webmaster Help Center, under the “Link schemes” topic. One word was enough to fire up the debate again: excessive.
The very phrase “link scheme” connotes something not quite on the level, and as an … Read the rest
