Rand Fishkin over at SEOmoz really knows his stuff and he’s taken some time to highlight what he believes are four of the best new linkbuilding services around. In no particular order they are Zemanta, MyBlogGuest, Eightfold Logic and WhiteSpark. Continue reading
MikeCP’s first post over at SEOmoz is rich with information about building a successful link campaign and the cost associated. We’ve summarized it for you here, so leave feedback in the comments.
Free links just don’t exist. Some cost money, some cost opportunity lost and some just cost time, but it’s important to know how to valuate any given link, especially for a small business looking to create a link building portfolio. Hypothetically, let’s say we have $2000 and 60 hours to start our link building…
If your boss or firm has agreed to spend money on SEO or class c hosting upfront, you’re already ahead of the game. Many people don’t understand the value, so it’s hard to get over this first hurdle in some cases. It’s important to spend this investment well so you’re gifted with more to play with in the future.
How to Spend … Read the rest
Rob Ousbey at SEOmoz has some thoughts about creating an internal linkbuilding team for your organization, and we’re happy to share them here with you.
Oftentimes, small to medium sized businesses rely on a very small team or even individual person to do all of their SEO work. Being on this team means part of the challenge is finding the time to linkbuild and manage a campaign effectively and often the solution is to draw from other resources within the organization rather than hire someone totally new.
People with different specialties can offer a lot to an SEO campaign, so learn how to manage their strengths in a way that benefits the goal – to build links and handle an increase in visitors to the site. In the example below, the business in question sells software to dentists’ offices and have a great deal of incoming traffic to the website.… Read the rest