Blog entries posted in: Keyword Research

Identifying Opportunities using Google’s Webmaster Tools Search Queries Report

Tom_C, head of keyword research over at SEOmoz recently posted about capturing the opportunities on your site that are low effort but high reward which we’ve summarized for you here.

There’s a great tool out there, the new search queries report in Google Webmaster Tools that makes this happen easier than ever.

The first step…

…is to gather the fruit. That means that you’ve got to do some research on your keyword terms in WMT and make sure to filter your results for the country you’re aiming for. The more filtered you are, the more accurate and helpful your results will be. After you’ve filtered, download the whole thing to Excel.

The second step…

…is to identify your fruit. This means you’ve got to do some replacements in Excel to get rid of dummy data, and once you do that, you should have a smaller list of keyterms that will … Read the rest

All Good Content Starts Here: Keyword Research

by Stoney deGeyter

One of the great things about developing content for your website is that, with a little research, you can know exactly who your target audience is and how create content to meet their needs. Spending a few minutes before setting pen-to-paper, or fingers-to-keys, can tell you just about everything you need to know about what types of things people are searching for on the web. From that, you can determine what kind of content you need to reach your audience.

All I need  to do is divine from what I know of you...Using keyword research tools provided by the search engines and third party keyword platforms can help you a great deal in writing for your target consumers. Not only can you learn what keywords people are using, but keyword research can also help you craft your content using the words and phrases that your audience searches for most frequently. This helps you attract the widest audience possible while … Read the rest

Links Are Not Always the Best Indicator of Relevance

In a recent video uploaded to Google’s Webmaster Central YouTube channel, Matt Cutts talks about creating tags and categories on blogs for SEO purposes. Rather, he discusses how there’s not much point in creating them for this reason.

On average, how many tags do you include with your articles/blog posts? Let us know.

“Google is pretty good at saying, ‘You know what? The first time you say a phrase, it’s interesting, and the second time you say a phrase, it’s still a little bit useful,’” says Cutts. “After a while, we sort of realized, ‘okay, you’ve said that phrase, you don’t have to keep repeating it 8, 9, 10 different times.’ So there are certainly some blogs (including some really popular blogs) who have like an entire paragraph full of tags. And they have clearly spent a lot of time, almost as many, you know, minutes writing tags out … Read the rest

SEO and Quality Key to Competing in the Long Tail

A while back, WebProNews had a conversation with RateItAll President Lawrence Coburn about how the long tail of search is getting more competitive. Companies like AOL and Demand Media are working on dominating long tail searches with content across a broad scope of article subject matter. We had another conversation with another company that is doing this, called Suite101, which is placing an increased amount of emphasis on SEO to up the competition in this space even more. Suite101 President and CEO Peter Berger took a break from Olympics mania in Vancouver (home of the company’s headquarters) to tell us about it.

Peter Berger, CEO of Suitie 101 Talks about SEO , Quality, and the long tail “Making sure well-written articles get found online involves continuous hard work and search engine knowledge,” says Berger. “We know that in order to help our writers get their stories found, we need to increase our expertise in the area of search.” That’s why the company just hired search … Read the rest