Blog entries posted in: Advanced SEO
SEO is all about performance. Google and Yahoo/Bing care about performance and user experience. Site speed is really important to users so by default it is equally valuable to SEO and ranking. Speed isn’t an easy demon to catch. With more than 200 ranking factors used in Google’s algorithm, why pay attention to speed? It requires excellent programming skills, the best hosting services and extremely talented web designers to make a beautiful fast website. It’s so much easier and cheaper to just ignore speed. Some people including Google’s Matt Cutts will tell you that speed isn’t all that important to SEO and ranking. Now lets look at some concrete reasons why you shouldn’t listen to them and put speed at the top of your SEO list.
Chris Crum over at WebProNews just posted about how Google has decided to use Rich Snippets for Local Search. Now, SEOs can use this data to help reference real world places and events and better optimize for local results and multiple web hosting locations.
When Google announced Instant was coming back in September 2010 many people in the SEO Industry…freaked out. Some declared it the “death of SEO” while others looked as Instant as a new opportunity to work within a set of boundaries developed by Google. There are certainly some pros and cons to Instant but as previously mentioned, the changes to SEO may not be all that significant afterall.