Author Archives: joshdward
SEO is all about performance. Google and Yahoo/Bing care about performance and user experience. Site speed is really important to users so by default it is equally valuable to SEO and ranking. Speed isn’t an easy demon to catch. With more than 200 ranking factors used in Google’s algorithm, why pay attention to speed? It requires excellent programming skills, the best hosting services and extremely talented web designers to make a beautiful fast website. It’s so much easier and cheaper to just ignore speed. Some people including Google’s Matt Cutts will tell you that speed isn’t all that important to SEO and ranking. Now lets look at some concrete reasons why you shouldn’t listen to them and put speed at the top of your SEO list.
Marketing has always been about renting space. Marketers rent space on billboards, radio, television, magazines, newspapers, pay-per-click advertisements, the yellow pages, and so on. Traditionally, marketers don’t own their own space. They’ve always been borrowing somebody else’s.
In the age of the internet things are changing. There is reason to believe the best strategy going forward is to own your marketing space. This means making some serious changes in the way that marketers do business. Instead of buying space where people are already looking they need to start creating spaces that people will actually want to look.
Needless to say, this is a whole different ball game and some marketers are having trouble adapting. The desire to compare new strategies to old ones is almost impossible to resist. Marketers want to compare social media to old media, and they want to compare Google to the phone book. The truth is, … Read the rest
Tumblr and foursquare are two very successful social networking sites. One thing they have in common is they were are created by young masterminds. Tumblr, founded by David Karp, is on of the most popular social networking sites in the world wide webs getting over six million weekly visits. Foursquare, founded by Dennis Crowley and co-founded by Naveen Selvadurai, is a mobile social networking site focused on the user´s preferences and whereabouts. I took a couple of hours to listen to what these entrepreneurs had to say on their individual TechCrunch interviews . It’s always a good thing to get knowledge straight from the source so heres few tips I was able to pick up from them.
What I learned from David Karp the founder of Tumblr:
(Video here – http://goo.gl/8nIEy)
• Find mentors and listen to them.
• There are no great schools for software engineering.
• If … Read the rest