Author Archives: jimmoscater
Infographic: The Google Panda Update, One Year Later
Here’s a terrific infographic from Search Engine Land that looks into what’s happened in the year since the Google Panda algorithm changes went into effect:
5 Adwords Strategies For Local Businesses
At the end of the day, Google AdWords is one of the most consistently used platforms for local businesses in all of Internet marketing. The outreach and the targeting ability of the program is virtually unmatched when it comes to large-scale efforts that can reach any type of audience. Below are a few strategies that local businesses can use to increase the value that they get from the program.
1. Targeting using different networks
Google is unique in that it has more than one way in which it can display your ads. You can put your ads on the search engine Google.com, or you can have your ads show up on the Google Display Network and the Google Search Network. These two networks include all of the partner sites that are affiliated with Google. You will get a different audience with each different network, and the advantages to each are
SEOWH Community Newsletter Volume 2, Issue 2
Greetings! Hope you’re having a good leap day. As per usual, we’ll keep things short and to the point.
What’s New?
SEO WH Daily Blog
The SEOWH Blog is now offering daily posts featuring a variety of SEO-related information designed to inspire and engage. Is there a specific topic you’d like to see? Leave us a comment in a post or holler at us on Facebook, Twitter, or Google+, and we’ll do our best to find the types of content you crave.
On every Friday, SEOWH will feature a weekly digest of the blog posts and social links we’ve shared from Monday through Thursday. Check it out here.
SEO Partner Survey
Are you a current SEOWH partner? Click here to fill out an extremely short survey, which enters you for a chance to win a $500 SEOWH credit. We’re trying to get a feel for what … Read the rest
5 SEO Trends To Follow in 2012
With the numerous algorithm updates done by Google in 2012, most SEOs are on the edge of their seats waiting to find out what’s in store for 2012. 2012 will likely require SEOs to place an emphasis on ethics, visitor interaction and smarter optimizing practices in order to get the best results. Quality content, CRO and social proof are only three of the five predicted SEO trends for 2012.
1. Content Quality is on the rise.
2011 has taught many SEOs a valuable lesson in focusing on quality content. The Google PANDA updates of 2011 have left once-profitable websites in the dark thanks to the Google slaps given to websites with poor quality content. Keyword stuffing and simply placing strings of words on the page won’t cut it anymore. Placing an emphasis on the quality, uniqueness and the readability of the content will be the name of the game in … Read the rest
Quality Tools: Get Small Business Social Media Done
Say the words “Social Media” to a small businessperson and you can see the blood slowly draining from their face until they look seriously ill. It isn’t that they don’t want to start Social Media as part of their 2012 New Year’s resolution; they just don’t have any time- not even for Twitter.
Now it’s very nice to talk about media campaigns and planning and budgets but seriously most small businesspersons are so strapped for time they hardly get to see their kids unless they also work in the business. Here are three sets of tools that can make Social Media possible for a small business owner.
Use Tools to Find Your Customers on Social Media
Social Media is all about connecting to your customers. The good news is that once you find your audience you can target and cater to them and with luck they will even produce a … Read the rest
5 Great Link Building Tools
In the science of generating traffic, building a website is only part of the equation. It’s not enough to build the site and do mild promoting. To really get noticed, you need to rank well in search engines. If you’ve done a little bit of SEO, or have just started out as a new webmaster, chances are you’ve heard of link building but don’t have much in-depth knowledge on it.
What’s important to know about link building is that it can improve traffic to your site dramatically. You’ll have users funneled into your site from the inbound links to your own, but the real benefits come when search engines begin to see your site as a useful tool and rank it higher for relevant keywords.
Generating links is difficult to most people when they start out in SEO, but it doesn’t have to be. Here are 5 great tools and … Read the rest
Best Practices for Google’s Panda Update
Google’s Panda update, initially rolled out early in 2011, affected the traffic of thousands of sites across the Web, including some high-profile sites.
The search algorithm update, which was named after the Google engineer who initiated the changes, placed a greater emphasis on usability and quality than previous updates, primarily in an effort to promote the ranking of high-quality sites. In turn, the Panda update negatively affected sites considered “spammy” with little-to-no quality content, as well as so-called content sites that quickly spin articles based on previously common SEO practices.
If your website was negatively affected by Panda, or if you’re building a new site and want to optimize it for Google’s new rules, follow these best practices for dealing with Panda.
Content is King
Filling your site with high-quality, useful and unique content is the most important factor in dealing with Panda. If your site is filled with low-quality … Read the rest
5 SEO Websites To Check Out
Search engine optimization (SEO) is rightly on the minds of web developers, but a lot of them have no idea where to start. Online marketers have numerous ways to get more organic search juice, including social media, mobile strategies, keywords, back links and more. Anyone can learn how to leverage SEO tools to get better page rankings on Google, Bing, Ask, Yahoo! and the other search engines.
The websites and blogs of veteran marketers and web developers can provide powerful resources for learning about SEO. Hundreds of experienced online marketers are pushing SEO ideas and tactics across the Internet, but the result is not always practical or useful. A few sites, however, do offer reliable and consistent SEO guidance. A small handful are worthy of attention.
Here are five of the best SEO resources on the web to fuel up a tired and sagging search campaign.
[Infographic] Why Is Content Good For SEO?
Check out this infographic from Brafton (a Boston-based content marketing agency) that discusses the importance of quality content for SEO. A great review of facts for those that may not be up to speed on Google’s frequent Panda algorithm updates.
3 Quality Keyword Research Tools
Running in blindly with a keyword that you know nothing about is an awful idea in SEO. If you don’t do your research, you can end up using a keyword that has few searches and is very competitive. While there are some really great keyword research tools, many of them cost a good amount of money. If you are not a professional, or if you haven’t started making much money from your website, it can be a little tough to justify these price tags. However, there are some very good free keyword research tools you can use that will give you all the information you need.
Chances are that you are doing SEO for Google, so why not use Google’s keyword research tool? While this tool isn’t very good for gauging competition, because the competition listed on this tool is for AdWords users and not how hard … Read the rest
