Author Archives: Emory
Dealing With Your Local Search Clients in 2011
Through her work with SEOs, Miriam Ellis has determined a short list of best practices which she believes to be instrumental to a clean, successful local search strategy which she outlines in this article. She offers her advice to SEO practitioners on providing the best guidance possible to clients who seek to improve their Local SEO performance.
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The Six Best New Tools for SEO This Year
Rand Fishkin, SEO extraordinaire, recently came out with a list of the tools he thinks are changing SEO right now, and SEOHosting.net recaps… Continue reading
SEO Predictions 2011: Rand Fishkin’s Thoughts
In a recent article, SEO guru Rand Fishkin takes a look back at how his 2010 SEO predictions fared and prepared a new list for 2011 as well. Find the original article here: http://www.seowebhosting.net/seo-hosting-blog/7-predictions-for-seo-in-2011/
Overall, Rand’s past year predictions have been relatively accurate. With a couple of exceptions, he hit the nail on the head in saying that Google’s going to further hone it’s treatment of Tweets and predicting that Google’s dominance would continue to grow closer to 80% of market share through the year. He was less accurate in predicting that SEO spending would continue to rise dramatically and that Conversion Rate Optimization would soon be thrust to the forefront of the SEO industry.
Offering 7 new SEO predictions for 2011, Rand assumes that some trends in the industry will continue. His predictions are:
1. Someone will finally prove that clicks and number of visitors to a site improve … Read the rest
Google’s “Change Location” Put to the Test
Back in December, SEO Moz’s Dr. Pete and a few of his friends ran a small Local Search experiment to test the effectiveness of Google’s “Change Location” search feature. Continue reading
Ranking Signals Engines Should be Paying Attention To
Rand Fishkin of SEO Moz recently spoke about a few ranking signals that he’s giving second thoughts to. These signals have been brushed off by SEO consultants and SEO hosting blog writers in the past but potentially deserve a second look by engine search teams…
How you can make the most from SEO Hosting
Choosing a hosting company with the best and most reliable methods needed to improve your business is one of the first and most important issues that you need to address when starting a company online. This is because how well you host your website will determine the very foundations of your website.
The importance of the right type of SEO hosting in your business can be shown by you simply thinking of your business as a bridge, and think of search engine optimization as being the pillars that support this bridge. Without strong and stable pillars holding up that bridge, it would surely become weakened over time under the constant stream of traffic passing through, much like web traffic that passes through websites. A good SEO package could be the underlying factor in the success of your site.
By using a reputable and respectable SEO hosting company, it can open up … Read the rest
Are you misusing Robots.txt?
Lindsay at SEO Moz explores the idea that many of the Internet’s best pages are being effectively blocked by robots.txt files and describes some of the more common flawed implementations of the strategy. Describing the history of robots.txt, Lindsay says, “The robots.txt protocol was established in 1994 as a way for webmasters to indicate which pages and directories should not be accessed by bots. To this day, respectable bots adhere to the entries in the file… but only to a point.”
Hands-On Tips For Link Building
Patty_Moogan at SEO Moz recently explored the difficulties SEO consultants have in setting up their clients to manage a link building program. A complex problem, many clients aren’t necessarily aware of what it takes or even where to start with such a strategy.
Bad Things Happen to SEO Overoptimizers
SEO genius Rand Fishkin over at SEO Moz has some thoughts about “overdoing” SEO, what it looks like, and how to avoid it. Continue reading
Sizing up Your Online Competition
Over at SearchEngineGuide Stoney deGeyter had some thoughts about sizing up the competition, which we have summarized for you here.
Any good business owner sets up shop knowing full well who and what they are competing against. For some this may mean locally while for others the online space is where the battles are fought, so it’s important to know thy enemy.
The first step is obviously to determine who the industry leader is. Once that’s been established, you have to find out how they got there. Finally, know which keywords drive their business, which they rank for and exactly what kind of visitors they’re bringing in.
Sometimes the top ranking sites in your space aren’t actually in your space at all. This probably means that the keywords you think your clients are searching for are something different entirely, and the space you thought you’d conquer belongs to a whole … Read the rest
