Target Leads

Photo by Richard of England

The Yellow Pages. If you’re over the age of, say, 25, you probably remember the thick phonebooks with wafer-thin pages that were kept on a shelf or next to your landline telephone. When you needed to find an electrician, or someone to take care of the dead tree in your backyard, or were looking for a new vet, you turned to the Yellow Pages, which listed businesses in almost any category you could think of. While you hated to keep the big, heavy books in the house, when you needed to find someone to do your taxes or mow your lawn, the Yellow Pages wouldn’t let you down.

Now the Yellow Pages is no more, or, at least, we haven’t seen it lately. But the problem remains—how do you find someone to perform those necessary, infrequent services that make your life manageable? While review sites would seem to be the answer, free (Yelp) and paid (Angie’s List) services tend to offer bad information, unreliable reviews, and, in many cases, don’t even provide the information you need.

If you’re a service provider, you have even more problems. Maybe you don’t have a website, or haven’t found your website to help your bottom line. With the Yellow Pages, you know that you at least a fighting chance of getting phone calls from customers who would otherwise not know about your business. Now that the Yellow Pages is in decline, you don’t know how to find new customers.

Now that you don’t check the Yellow Pages, how do you find a local service? The answer is obvious—you turn to a search engine, probably Google. But, when your customers Google your business category, they either don’t find anything helpful, or they find one of your customers. The stable link between advertising in the Yellow Pages and fresh leads coming in to your telephone is broken, and nothing has come to replace it.

Until now. With our Target Leads services, we restore the link between a customer looking for your business and giving you a phone call. Unlike other SEO services, our focus is on phone leads—real calls that come to your business. Depending on which plan you select, we will deliver a guaranteed number of calls to your office. Unlike website visitors, these callers tend to be very interested in your services, so they conversion rate is very high—as much as a quarter of the calls you get will result in a sale! Here’s how our Target Leads service works.

1. Local Search

Your business is local, and so is our search-engine optimization. If you run a tax preparation service in Tampa, you can specify that you want traffic that originates from your service area. We use our SEO magic to ensure that your business will be one of the first options when a potential customer searches for your business.

2. Lead Generation

When customers visit your site, they’re encouraged to fill out a form that will allow you to collect their address and other information, including a phone number. If you don’t have a website, we’ll make one for you.

3. Real Phone Calls From Real People

Instead of having to wade through a list of potential leads, most of whom won’t be home, we make the phone calls for you. When you pick up the phone, you’ll be talking to a customer who’s searched for your services, filled out a form indicating their strong interest in your business, and is ready to make a deal. We track this data for you so you know that your investment is paying off.

While the Yellow Pages were kind of nice, you were never sure that they worked as well as the sales representative claimed. With Target Leads, you’ll know exactly how well our services are working, and you can make a measurable investment in growing your business. After all, from your perspective getting new business is as easy as picking up the phone.

Click here to learn more and sign up for our Targeted Leads program.

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