Photo by Jeff Kubina
Pay Per Click. It sounds like an easy solution to your online advertising problem. Because you only pay when people click on your website, you’re not wasting money on ads that no one cares about. And, with enough clicks, you’re surely going to get a healthy return, so as long as you keep your PPC account active you can buy your own traffic.
If only it were this easy. As anyone who has ever purchased PPC advertising knows, it’s shockingly easy to waste hundreds, even thousands, of dollars on generic key words, poorly defined campaigns, and site visitors who weren’t even looking for you. While no one likes to waste money, wasting money on PPC is particularly damaging, as it uses up your marketing budget without delivering results.
Even worse, a bad experience with PPC can turn you off SEO entirely, which means you’ll neglect what could be the most powerful driver of new visitors to your site. But trying to manage a PPC account yourself is like deciding you’re going to serve as the general contractor for your new home. While you might get lucky, and not make any bad decisions, your inexperience will likely mean that you’ll hire bad people, choose sub-par materials, and make countless small, but bad, decisions that will make your project more expensive than it would have been if you had just used a professional.
With our managed PPC services, you get to use one of the most powerful methods to increase your site traffic, and the services of someone who knows what they’re doing. Here are the benefits:
AdWords Certified Professionals create and manage the campaign (Ads, Keywords, Negative Keywords)
While Google AdWords is not the only game in town when it comes to PPC, it’s certainly the largest. Our AdWords Certified Professionals know how to create and manage effective campaigns, including the careful selection—and exclusion—of keywords in order to ensure that you’re spending money effectively.
We use the same PPC management software as the top companies
When we manage your PPC bidding, we use Kenshoo, a Google recommended solution that allows you to squeeze the maximum benefit out of your campaigns. By using the same bid management software used by major retailers, travel web sites, and almost half of the Fortune 50 companies, you’ll be in good hands.
Conversion Based Solution
While it’s easy to find a metric that will make your PPC campaign look like a success, in the end there’s just one that matters—sales or, in PPC-speak, conversions. We will track every aspect of your PPC campaign, from site interactions to the calls we generate to the sales they bring, in order to focus our efforts on turning PPC into sales. By measuring your ROI (Return on Investment), we’ll help you make informed, pragmatic decisions about your campaign.
With managed PPC bidding, you’ll use the services of people who literally do this all day. You won’t need to learn a new advertising language, and you won’t need to worry that your poorly realized campaign will mean that you’ll waste hundreds, even thousands, of dollars on something that does little more than make you incredibly popular with people who will never buy anything from you. By using the services of a professional, you’ll save time and money, so you can stay focused on making your business and web site as successful as possible.