Photo via dklimke
In the olden days of the Internet (say, 8-10 years ago) you could get away with a basic, even amateurish website.
If you are going to have a bad website, you are probably better off having no website at all. Hard to believe, but it’s true. While a bad website at least gets your name in the search engines, it can also ruin your credibility. A hard to use website, for example, may push your potential customers over to the competition, while an amateurish website can convince potential customers that your business is simply not a serious one.
Here’s a few tips how you can avoid these website issues.
1) Make sure that you get your website when you are ready.
You should only invest in a company website when you are ready to spend time and money on the project. Only develop a website when you are ready to hire professionals to design it for you and you are ready to promote and update your website regularly.
2) Entrust your website to professionals.
You may know someone who understands basic HTML or WYSIWYG programs, but you need professionals with a good eye to develop your professional website for you. Yes your best friends son may be good at website design and can draw but think of it like this. If you wouldn’t hire that kid to run your business then why would you want him to create your website about your business.
3) Make your website part of an overall business plan.
Your website is not stand-alone. It should work with your overall business plan, marketing strategy, and branding plan. If you are not sure what you want your website to accomplish, you should determine this before setting a site up. Nothing is worse than the business website with no discernable goal.
4) Ensure that your website looks its best.
Your website should be professional, clean, and attractive. It should be simple to use, work well with and not have any broken pages/delays or glitches. It should work well on different computers and with different browsers, so that all your potential customers can read your marketing message. Check and recheck your website to ensure that it looks as good as it possibly can.
Follow these quick tips and don’t start your venture into the world of online business and having your business on the web with a bad or shall I say a crappy website. However if you are already that business that has a website and it isn’t performing then check out part 2 of my “Bad Website is Bad for Business part 2”