Most people understand the importance of search engine ranking in website traffic generation. Website search optimization (SEO) brings traffic which could lead to sales conversions. Sales conversions increase revenue of a company and bring about its overall success. SEO ranking factors are important because the factors indicate what will increase rankings and gain more traffic. Study the SEO ranking factors to determine what is necessary to improve search engine ranking.
SEO Ranking Factors
1. Original Content
Google Penguin is scouring the Internet in search of duplicate content. Websites with duplicate content will decrease in rank. Webmasters should strive to create original content at all times. The content on the website should also be refreshed periodically to add new high-traffic keywords.
2. Reduce the Number of Ads at the Top of the Webpage
For optimal results, webmasters should reduce the number of ads at the top of the webpage. Excessive ads could alert Google Penguin and result in a decreased ranking or website removal. Apparently, numerous sites were removed because the pages featured numerous ads but little to no substantial content. This was frustrating to visitors who were looking for quality content and only found ads. Google decided to add a SEO ranking factor to address this problem to eliminate websites of this type.
3. Site Load Times and Speed
Site speed plays a significant role in search engine rankings. In 2010, Google made website speed an important ranking factor. Web masters should optimize websites to yield fast load times and to rank high in the search engine. Images and videos can affect website load times.
4. Keyword-Rich Content
Keyword-rich content is as important as original content. Google Penguin scans the Internet in search of “spammy” content. It is important to have a balance between keyword-rich content and spammy content. The keywords should be naturally placed in the content and be written to appeal to viewers rather than Google Penguin.
Content should have enough keywords to establish relevance in Google Penguin. The recommended percentage is usually between three and seven percent. Anything more than three to seven percent will fall in the spam category and may result in the website being removed. This is another important ranking.
What Other SEO Ranking Factors Should Be Considered
Website designers must recognize that the mobile search market will play a huge role in the coming years. Websites should also be mobile-friendly with fast load times. Since many consumers search on mobile devices, Google has incorporated ranking criteria for mobile website performance also.
Local search is another area where SEO ranking factors are becoming important. Nearly 40 percent of all Internet users around the world engage in local search. Local search is a huge market and clients want to ensure that social media pages are properly optimized. YellowPages.com and Google Places should all be optimized properly as they also play a role in search engine traffic and ultimately exposure for a company’s website.
Facebook and Twitter also play a role in traffic generation. The likes on Facebook, for instance, are almost as important as links on the websites. Business owners are paying attention social media websites and related ranking criteria.
Develop a Strategy to Address SEO Ranking Factors
Every company should have a strategy for adhering to SEO ranking factors. Companies that successfully accomplish this goal will have a higher search engine ranking and more website traffic generated. With a plan, companies can address each SEO ranking factor and improve the website’s success. Research the details of SEO ranking factors and find the best way to increase website rankings.