Monthly Archives: May 2011
So you are a European business but you want to sell to the vast American markets. Or you are an American firm and aren’t quite sure about taking the plunge into Europe. The discussion around the conference room table moves toward the company website. Does the website need to be in the language of the targeted audience? Does that mean we need a new website for every language? What about hosting: will my website be penalized in the search engine rankings if it’s hosted in Michigan but targeted toward Malta? You should be pleased to find out that I have done all of this research for you. Sit back, take notes, and learn the ins and outs of continental, transatlantic IP diversity: American IPs in Europe and European IPs in America.
As a webmaster or SEO, you are probably already familiar with the concept of geo-targeting. Optimizing your site for … Read the rest
I read some Dr. Seuss books to my youngest this morning so I’m all about the rhyming and alliteration. WebProNews had an article this week discussing how and if bounce rate is now a factor Google takes into account. It’s a great article, they have several quotes from industry experts and provide some inconclusive, although intriguing, results. Definitely worth the read/skim.
Rehashing the info seems kind of pointless so I’m going to talk about how big of an issue this really is. It seems the SEO industry has been concerned with this issue for several years now, but I don’t get it. Yes, it would be great if we had more insite into Google’s algorithm. Let’s be honest though, even if you knew all 200+ aspects of what goes into ranking sites, you’re only going to focus on the most important ones. Which is what we’re all kind of doing … Read the rest
At least for AdWords they’re trying to with Google Engage. In an announcement back in January, one in a long line of great announcements that boost Google’s PR and bottom line, they now have a free program called Google Engage to help SMBs (everyone) learn how to offer AdWords services to their clients. Think if it as “AdWords for the rest of us.” It really seems like a great program and I’m probably coming off too negative here. Obviously, the more people using AdWords the more money Google makes. But… I’m a big proponent of AdWords first and organic rankings second. Learn and fail quickly doesn’t happen when you spend months growing organic rankings. It happens by throwing some money at traffic for a few months and doing a really thorough job tracking conversions. As long as you’re prepared to eat that initial AdWords investment you’ll end up with data … Read the rest