Monthly Archives: April 2011

Webinar: The 5 myths of SEO revealed!

Even if you think you know a lot about SEO…even if you’re an SEO whiz who sells search engine optimization services to local businesses all day…there might still be something you’re missing.

Sign Up Here!

In this free online workshop (exclusive to customers!), Erica Douglass, SEO and traffic whiz, reveals what other SEO professionals won’t:

  • How she used SEO to get her former web hosting company’s website (not a content website) to a Google PageRank 7 (yes, 7) and earned over $250,000 in new annual revenue from SEO.
  • What’s working in the SEO industry today–and what’s not working. (It probably isn’t what you think, and it’s definitely not what the big industry blogs are preaching.)
  • How the Google Farmer update really affected sites, based on graphs of hundreds of different keywords and sites from her SEO customers.
  • Do relevant links really work? What is a “relevant” link, anyway?
  • Read the rest

Collaboration Over Competition – Notes from SXSWi 2011 Part 2

This was by far my favorite panel at SXSWi. The panelists were awesome, the content was right up my alley, and they gave out free tequila shots. The content of this presentation had a very open source feel to it. This idea of collaborating rather than trying to compete has been around for a while, especially in open source communities, but there is still so much resistance to sharing in business. Each individual or entity is more concerned with the good of the whole because it will benefit them in the long run. It was interesting to hear the argument for total, all out collaboration as opposed to collaboration only when in certain circumstances. Here are my key takeaways and links to more information:

Collaboration Over Competition(the link includes an audio recording of the panel)

  • If you get it, share it
  • Share your resources/strong points (ie. the good
  • Read the rest

Agile Self Development – Notes from SXSWi 2011 Part 1

SXSWi 2011 was an amazing experience to say the least. The conference has grown so much recently and the masses of people who decended on Austin, TX this year were impressive. One of the coolest things about SXSWi, and Austin as well, is the eclectic collection of people and ideas. You get to talk to actors, musicians, social media mavens, comedians, programmers, entrepreneurs, marketers, bloggers, and all sorts of celebrities from the world of nerdery. Now that I’ve had some time to catch up on sleep from the week that was, I wanted to share my notes from my favorite sessions. Here is part 1 of what will be a 4 part series -

Agile Self Development - (based on agile software development)

All the steps to agile self development as well as more info is available here and here

My biggest nuggets of SXSWi goodness:

How Best Buy is Embracing the Semantic Web

Semantic Web

Back in March I attended a local SEO meetup where Jay Myers of Best Buy was talking about the semantic web. For those who are unfamiliar with what the semantic web really is, Wikipedia (surprise, surprise) has some great information to get you up to speed. Here is the basic defitnition Wikipedia offers: “The Semantic Web is a “web of data” that enables machines to understand the semantics, or meaning, of information on the World Wide Web.” So what does that mean? Well, for starters, it could be as basic as a search engine spider being able to understand those 7 digits on your contact page is actually your phone number. If we take that to another level, it allows search engines to find the address, phone number, email, etc. on your site and display that information directly in the search results. The search engines like this because they’re able … Read the rest