Monthly Archives: August 2010

Creating Mobile SERPS for Usability

Suzzicks over at SEOmoz recently posted about the phenomenon of mobile sites ranking in traditional search results as well as the inverse, traditional sites ranking on mobile devices. She argues that it’s something we need to explore and address as SEOs and we’ve summarized her points for you here.

Will everything be on one index soon?

Google obviously doesn’t want to have to index two totally different versions of the web, and creating one giant index with a multiple host is the clear solution. Multi-format site mapping may be a precursor to the merge, and Google themselves have said that they intend to use mobile bots to search everything soon. Interestingly, the site mapping changes occurred around the same time Caffeine kicked in as well as some major Places pages and Images updates. It seems like Google’s getting even further away from indexing multiple formats and moving to one, streamlined … Read the rest

Link Profiles, Visualized

Everyone uses backlinks, as Tom_C over at SEOmoz recently pointed out, and there are seven great ways to visualize them. Link data is useful for many things like analysis, education, adjustments, and sometimes it’s just plain SEO fun.

Which Folders are Top

OSE’s top pages function is supremely useful as it allows users to see which folders and pages are linked to most often. Users can create their own subset of folders and gain data over which pages are the most popular.

Create a GEOlink Map

Create a map of backlinks that shows where your links are coming from…it’s particularly useful for analyzing competitor data and even creating marketing targets for a campaign.

Neat Tag Clouds

Wouldn’t it be cool to create a tag cloud that was shaped like something else to display your most popular keywords? Well, you can! Create a cloud based on the theme of your … Read the rest

Replacing Data Lost in the Yahoo!/Bing Merger

Rand Fishkin addresses the loss to SEO data that came from the big Yahoo! and Bing search results merge last year. Yahoo! provided mounds of useful data, and the industry now faces the challenge of replacing it with something else.

Yahoo currently still retains its SiteExplorer service, but advanced commands or modified query searches no longer return results leaving webmasters unable to use advanced parameters and the data that came with them. There are lots of good replacement services, though, and we’re here to describe them.

  1. LinkScape Advanced Reports

Now users are able to apply filters through the UI on Linkscape and get many of the same results they could previously get from Yahoo.

  1. Open Site Explorer CSVs and Exporting Tools

Open Site Explorer aims for speed, so unlike LinkScape you can’t mess with filters right in the interface, rather you must import your data ready to go through an … Read the rest

Will 2011 Be The Year of a Social Media “Bubble?”

As Eric Brown recently reported, a lot of voices in the SEO field are starting to talk about the possibility of seeing a “bubble” around social media in the coming year. We’ve summarized his article for you here and discuss the reasons why this topic is getting so much airtime, one of which is that it falls directly on the heels of the well lauded real estate bubble of 2010.

Weeding

Maybe it’s time for the web to do some social media “weeding” of sorts, that is, get rid of the extraneous sites. Nowadays every business has a social media strategist, a term that’s lost a lot of meaning. This strongly echoes the pervasiveness of subprime loans before the real estate crash.

Easy to get into

When the barrier for entry into a field is low, risks of overexposure is high. When there’s no cost to get in and the … Read the rest