SEOWebHosting Monthly Newsletter April ’13

Welcome back to the SEOWebHosting Newsletter! As always, we’ll keep things short and to the point.

What’s New?

 Spring/Summer Sale at SEO Web Hosting!

There’s two different ways you can save at SEO Web Hosting:

1. Get 30% off your first invoice on Shared Hosting plans.

Use the code SUMMER13 and you’re set 

Take a look at our Shared plans right here.

2. Get 50% off your first invoice on our VPS plans!

Use the code SUNTAN13 and you’re set!

PubCon New Orleans 2013:

We’re still wiping the sleep out of our eyes, but we had a fantastic time at PubCon 2013.

We gave away some cool prizes, met some fun and interesting people, and got to spread the word about our products and services. We also enjoyed all the attention our Harley got.

Want to follow up/reconnect? Give us a shout right here.

The SEO Rewards Points Program:

Have you joined the SEO Rewards Points Program?

Are you a customer with us? Then signing up is super simple- if you’re a customer, you’re already in the program!

Get points with every purchase you make with us, and put your points towards our growing roster of SEO Web Hosting products and services. Learn all about it here!

Recommend SEO Web Hosting, Earn $$$

Join our Affiliate program!

Earn 15% of each monthly recurring payment for the lifetime of every customer you refer.

Sound good?

Get the details here, and sign up today.

Need to get in touch regarding support?

Have a question? Click here to contact us.

Thanks for reading. See you next month!

The SEO Web Hosting Team

Leave a comment

An Important Announcement From SEO Web Hosting

SEO Web Hosting Customers:

There is currently a brute-force login attack targeted at websites with WordPress. Due to the nature of this attack, there’s increased memory consumption on targeted servers. In some cases this has caused degradation of performance, and unresponsive servers.

The cause?

A high volume of http requests which can cause some servers to start
swapping memory to disk, and possibly run out of memory. The most impacted servers tend to be those with limited memory resources- this includes VPS instances, especially those with 1GB of RAM or less.

The SEO support team has been hard at work restoring service to managed servers which have been affected by this issue- and we’re actively engaged in reducing the impact of this event.

Please contact us at help@seowebhosting.net if you require assistance.

Thank you!

The SEO Web Hosting Team

Leave a comment

Derrick’s Rants: Improving Your Online Reputation


Photo via amboo who?

These days, a great danger lurks just a few clicks away: the online review. By Googling your company’s name, anyone can read and track your business’s performance – including mis-steps, poor service or less-than-stellar products that you’ve provided or sold.

Protecting your company’s reputation is now a 24-hour vigil. Negative reviews – whether they’re merited or not – can turn away potential customers and vendors, and reflect badly on your company’s brand.

The good news is that small-business owners can be proactive in securing positive reviews by asking satisfied customers to share their experiences. But what to do if it’s already too late and you are battling negative reviews that keeping your phone silent and your business down?

Reach out immediately to dissatisfied reviewers. Their negative comments don’t need to be the end of the conversation. Small-business owners should attempt a dialogue, experts say, as complainers might improve the review or take down the post.

Be Responsible

In this age of ecological fragility, companies that show an interest in the state of the environment enjoy very good reputations. Start making changes in your business to make it more sustainable and eco-friendly, and then detail your efforts online so your visitors will know exactly what you are doing to better the planet we live on.

Stay and Get Engaged in the Community

Your business reputation begins at the local level, so make it as positive as possible by getting involved in community events. When you show a vested interest in the vitality of your own community, your local customers will greatly appreciate the effort, and this will instantly increase your reputation.

Always Be Consistent

Once you have started building a good reputation for your business, do not stop. Reputation management is a daily concern and just one slip can set your business a mile back.

Follow these tips as a daily part of your business, and your online business reputation will grow quickly and exponentially.  As always a little effort goes a long way so remember the age old saying you get out what you put it.

Save with SEO Web Hosting.
Get 25% off your first month on ANY new plan with the code “SERIOUS”!
Look at our plans right here.

Leave a comment

Derrick’s Rants: Measuring your Social Media Campaign


Pic via filmingilman

So we spoke on why Social Media campaigns fail but you’re over that (pat yourself on the back a few times) so what’s next?

What usually happens next is you ask yourself this question “How do you know whether your social media marketing is paying off?”

First of all, the most valuable metrics won’t be the same for every social media marketing campaign.  Goals, experience, and focus may vary from company to company. Keep in mind that no one metric is proof of social media success and failure – but taken as a whole, there are some fairly good indicators of how your efforts are faring. So lets say your business is off to a great start. You know your market, you’ve developed a great presence, and you’re keeping your audience engaged and you know your social media efforts are playing a significant role. Naturally, some are more effective than others—but how do you really know what’s working or what’s not really working?

Here are some metrics and metric ideas on how you can measure your success.

1. Number and growth rate of followers
The number of followers you have on your social media accounts can reflect the amount of success your campaigns are having. Of course, there is not a single, definite number that defines success; what might be considered a paltry number for a large corporation with an extensive and long-running social media campaign may be an excellent showing for a smaller business just getting started in social media. Some industries also lend themselves to naturally attract more followers than others. When in doubt, try comparing yourself to competitors or other companies in your industry to get an idea of a good benchmark.

Many times, monitoring the growth rate of followers is just as important – if not more so – than simply the number of followers. This can be especially true for companies in the earlier stages of social media marketing. A steady rate of growth can be a sign that your campaigns are succeeding, while stagnation or loss of followers can signal that it’s time to take another look at your efforts.

2. Follower Interaction/ Content Sharing
You may be posting content on your social media accounts and gathering followers, but are they interacting? Fan engagement and interaction – such as “likes” and comments on Facebook and Pinterest and mentions on Twitter – can indicate that not only are your followers receiving your message, but they’re also absorbing it and interested enough to respond to it. Follower interactions show that they care about what you and your company have to say and have moved from passive listeners to active participants who are more tuned in.

When you post on social media accounts, you are sending messages that reach your immediate fans and followers. When they share this content, however, not only is it a sign that they think that what you post is interesting and valuable, but they are also helping to spread the word about your company to others, helping you reach a whole new group of potential followers – and potential customers. Keep track of your social media analytics, such as those provided by Facebook and Twitter, to get an idea of what your fans are sharing.

4. Traffic Driven To Your Web Site
Your social media efforts should ultimately be driving customers to your website, and your site’s analytics will be able to tell you if they are. Keep an eye on the traffic on your Web site that is referred from social media sites, and note the change over time. It’s also important to track other metrics such as bounce rate – the amount of time a customer stays on your Web site – and which pages your social media followers visit on your site.

5. Customer Conversion
While increased social media visitors and activity are a great sign, they don’t necessarily give you the information that major decision-makers in your company may want to see: the impact on the bottom line. Simply tracking any growth in sales as you increase your social media efforts is one effective way of showing a correlation. For more detailed and concrete numbers, you can also turn to your site’s analytics to track social media visitors’ traffic on your checkout pages.

Brick-and-mortar stores will also care about traffic driven directly into stores. This can be gauged by simply having cashiers ask customers at the registers about where they learned about the store, or by tracking the redemption of coupons offered exclusively on social media accounts.

Hopefully some of these help you in measuring your success of your social media campaign.  Got some other tips share them below.  

Leave a comment

Derrick’s Rants: Build & Market Your Brand Via Instagram

Have you gotten a collage of photos fill up your Facebook or Twitter feed, seen one of those funny pictures with someone you know with a crazy filter well guess what we all have.  Guess what again? It probably came from Instagram.

Instagram’s developers describe it as a “quirky,” “fun” and “beautiful” way to share photos: You can snap a picture on your mobile device, apply a vintage-inspired filter, and then instantly push that content out to multiple social media channels simultaneously.

Beneath the app’s playful appeal is a powerful way to market your services and connect with customers. Using Instagram, small business owners can instantly put a face to their business and watch their customer relationships and sales flourish as a result.

The visual web has taken over, with Instagram helping to lead the trend. Now part of Facebook and with over 100 million users, the popular photo-sharing app has turned regular users into amateur photographers.

The content that Instagram users are generating and consuming allows many brands and e-commerce sites a way to harness the power of photo sharing to increase their customer base and get valuable marketing data. These six simple tips are a starting point for any brand success on Instagram.

1) Create your account and set up an editorial calendar.
Images are a great way to communicate with your clients, and that makes Instagram a great distribution channel for your most visually appealing content. Whenever you’re releasing a new product line or hosting an event, a single photo can communicate more effectively than the longest press release.

But like with other forms of content marketing, you shouldn’t limit it to these events. Set up an editorial calendar (posting at least a couple of photos per week could be a good start) and define what type of content you’ll create.  A good example is Nike, a company that regularly displays a mix of their own products, events, sports team gear or customers wearing their product.

2) Pick a series of hashtags and focus on these.
Hashtags are the best way to categorize your content on Instagram, but also the easiest way to build a brand on the service. Instead of using a spray-and-pray strategy for your hashtag, you should define a few hashtags and stick to them. This will help your followers to remember and identify them with your brand.

3) Interact/comment on your customers’ photos about you.
Whether you are actively engaging or not, your clients could already be talking about your products on Instagram, so there is no better place to start the conversation than where your customers are right?

4) Merge offline/online.
The mobile nature of Instagram enables a level of interaction that simply isn’t possible on other platforms. This gives you the opportunity to engage with your users around specific locations or events, which is a great opportunity to blend your offline brand building efforts with your digital presence.

5) Display photos from your customers on your products.
A few years ago, Google Vice President Jim Lecinsky, wrote a book called “The Zero Moment of Truth” where he explains in detail how the Internet has changed consumer behavior. In this book, Jim shows that since consumers now research online about your brand before buying, you should embrace product reviews and comments about your product as a new marketing opportunity.

The same concept can be applied to Instagram. As the web is becoming more visual, what  better way to help your potential customers research your product than showing other happy customers using it?

6) Combination Marketing.
Finally, take all of these tips and combine them together try using 2 of these at a time or use all of them at the same time if they apply to your business and see what works.  The best thing of all? Instagram is free to use.

Now take some pictures, use a cool filter and tag away like your business depends on it.  It’s not that serious, but you can create a serious buzz on Instagram. Good luck!

Leave a comment

Derrick’s Rants: Fiverr Online Guerilla Marketing Tips for the Shoe String Budget

photo viaThe California National Guard

On a budget and need to get the message out that you exist or that you have something to sell?

Check out these guerilla marketing tips that can be done on a shoestring budget.  Some of these may or may not apply to you or will work for you business/market/industry but if they do it can be great solution for a marketing strategy that does not have a budget.

Digital marketing you can do for less than $5:
Below are some idea’s about how you can leverage the website Fiverr.com to create cheap but potentially beneficial marketing effect online.

Hire a cool sounding voice-over guy to speak over a video you create from images or powerpoint slides to showcase your business.

Create a mobile landing page for your QR code that will increase the number of likes to your page.

Get a bunch of people who live near interesting places to hold up signs with part of a message you want to transmit on them. Compile the videos into a promotional clip.

Have Ozzy the dog draw a picture or create a marketing message for your product or services.

Can’t afford a graphic designer but you want a professional Timeline cover image for your Facebook company page? Lydia will do it for $5.

If you are comfortable editing your website, Marcus will create an SEO report and email it to you.

Maybe you could use something like this in the intro part of a company video.

A good selection of guerilla marketing options can be found here.

Perhaps you need a catchy jingle or other original and whacky music to accompany your video? Check this out.

Need a script written? Check this out: Script Writing.

As a cautionary tip: on Fiverr.com you will always be able to find lots of people that will be happy to do whatever you need them to do. But buyer beware!

Check them out. Do your due diligence. Best of luck in your search, and don’t be that person that ends up the river without a paddle after being fibbed by a fibber on fiverr!

Leave a comment

SEO Web Hosting Monthly Newsletter February 2013

Welcome back to the SEOWebHosting Newsletter! Spring is just around the corner!
As always, we’ll keep our content short and to the point.

What’s New?

New Dedicated IP Shared Hosting Packages SALE!

Our new shared SEO hosting packages come standard with either shared or dedicated IP’s assigned only to you.

Our shared SEO hosting plans are hosted on enterprise level hosting infrastructure, so there’s always plenty computing power and resources at your disposal to maximize page load speeds. cPanel is also included with each account. Get all the specifics here!

And for a limited time, you can save 65% off your first month’s payment by using coupon code MYIPS13 when you check out. 

Coming In April: PubCon New Orleans 2013

We’re big fans of New Orleans, so we’re especially pumped for the next PubCon event in New Orleans April 22-25.

Are you going? If so, be sure to visit the SEO Web Hosting booth to chat and get your hands on some of the prizes we’ll be giving away.

If you hung out with us at the PubCon in Vegas, you know we like to have a good time!

Watch our Twitter feed and Facebook page for more info leading up to the event!

Get Your IP Graded For FREE!

Want to know the whole story about your IP addresses? Curious if your address is shared with someone else, or if they’re failing to resolve?
We’ve got you covered. Let us grade your IP address for free. Email derrick [at] seowebhosting [dot][net] and get a simple 2-page report listing the overall reputation of your IP. Who else does that for you? Take advantage of this special offer today!

Don’t Miss Out On Our Rewards Points Program!

Want to make your dollar travel farther with each new SEO Web Hosting purchase you make? Get involved in the SEO Rewards Points Program.

No forms to fill out, no hassle. Sign up is simple. If you’re a customer, you’re a part of the program.

Earn points with every purchase you make with us, and use those points towards SEO Web Hosting products and services. Check it out here!

Need help with anything? Here’s how to contact us.

Thanks for reading!

The SEO Web Hosting Team

Leave a comment

The Link Apocalypse [INFOGRAPHIC]

Via Search Engine Land

Leave a comment

The International Conversion Mystery [INFOGRAPHIC]

The International Conversion MysteryMonetate Marketing Infographics

Leave a comment

The Marketer’s Guide To Actionable Data [INFOGRAPHIC]

The Marketer’s Guide to Actionable DataMonetate Marketing Infographics

Leave a comment

SEOWebHosting Community Newsletter: January 2013

Happy New Year, and welcome to the SEOWebHosting Newsletter. As always, we’ll keep our content short and to the point.

What’s New?

pic via KatjusaCTry our IP Grader!

Curious about your IP addresses? Want to know if your address is shared with someone else?

If they’re failing to resolve?

Let us grade your IP address on the house! email derrick [at] seowebhosting [dot][net], and the first 25 customers to contact us will get a simple 2-page report listing the overall reputation of your IP. Don’t miss out- Email us today!

PubCon New Orleans 2013, Here We Come!

We’re getting excited for the next PubCon event in New Orleans April 22-25!

Are you going? If so, be sure to visit the SEO Web Hosting team in our booth to chat and get in on some of the fabulous prizes we’ll be giving away.

Watch our Twitter feed and Facebook page for more info leading up to the event!

Don’t Miss Out On Our Rewards Points Program!

 Want to make your dollar travel farther with each new SEO Web Hosting purchase you make? Get acquainted with our Rewards Points Program.

No annoying forms to fill out- if you’re a customer, you’re a part of the program. Yes, it’s that easy. Earn points with every purchase you make with us, and you can put those points towards more great SEO Web Hosting products and services.  Check it out here!

Try Our Analytics Dashboard

Want a more thorough view of how your sites are doing? If you’re looking to dig deeper into your data to take your SEO to the next level (especially since Raven Tools doesn’t carry Google ranking anymore), you’ve got to check out our Analytics Dashboard. Grade your content, improve page performance, hierarchy, and positioning of your given sites!

You can begin using it for free right here.

Already tried it and need more power and capabilities? Paid packages begin at $99. Get more information right here!

Need help with anything? Here’s how to contact us.

Thanks for reading!

The SEO Web Hosting Team

Leave a comment

Derrick’s Rants: 2013 SEO Trends

Grandmother Predictions

photo by ian.crowther

Internet marketing is now a one of the most important pieces of any company’s marketing mix. There are few marketing options with the speed, efficiency and reach- so you should take the time to ensure your efforts in this area help to maximize your revenue and growth.

2013 will prove yet another year in which the array of internet marketing vehicles, tools and techniques will continue to increase. So lets help you capitalize on some of the hot opportunities out there. Below you’ll find a list of project internet marketing trends. You should take these in consideration when you are doing your planning or you can ignore them completely and see where you end up.

What it looks like makes all the difference
Looks matter, because design helps to sell and woo!- look at all the success of major well branded companies, such as Nike, or Apple Focus on great design for all of your internet marketing in 2013. Similarly, communication through visual means is red hot, and only going to get hotter. For example look at the explosion of infographics, or the dramatic rise in the popularity of Pinterest, or the redesigns of Facebook, LinkedIn and Twitter, we are going through a visual revolution. Make more of your marketing visual in 2013 and reap in the success.

Growing Smartphone Adoption = Mobile Madness
By 2013, 90% of all mobile phones will be smartphones. Location-based marketing and innovations like Google Wallet are reshaping the way consumers will source, buy, and review their product choices. Just think about it: a young woman is trying to decide which restaurant she should choose for the evening. She might post a question on Facebook, asking for recommendations from family and friends. Once she’s got it narrowed down, she’ll probably Google the location to find an address, phone number, and menu. She could even check out Yelp, TripAdvisor, or UrbanSpoon for more peer reviews. Once she’s at the location, she may choose to check in via smartphone on Foursquare, take an Instagram photo of her meal and upload it to Facebook, and then probably leave a review of her own. The purchasing process involves a complex web of both online and offline platforms, which are all connected in the reputation your business will develop. Make sure you have a strong presence on the platforms your audience frequents most, including monitoring and interacting through those outlets.

Video : The Gangnam style effect
More than 4 billion online videos are watched every day. Sixty-eight percent of video watchers share video links. So it’s clear your audience likes video. On top of this, consider that after 72 hours, a typical person can retain about 10% of text that they’ve read, 65% of an image they’ve seen, or 95% of a video they watched. Now lets think… that video might be helpful with communicating your message to your audience? Just a bit, huh?!? Like the old saying “the proof is in the pudding” and that’s some good pudding!

The Hispanic Market
Did you know Hispanics are the fastest-growing segment of the US population and currently they represent approximately 25% of new births so you can expect them to have a major impact on your future business. These number show that Hispanics will be spending more time online than non-Hispanics all while being more active online than non-Hispanics. If you have been ignoring the Hispanic market in your focus or target group perhaps its time to change. In 2013 it is time to start providing that market with the attention and customization that it deserves. Early adoption of your products, services or a combination of the both could play be huge for any long term success.

Media from Social Sites Gets Smarter: One e-Card a day
Currently Facebook has over 1 billion users, and Twitter has more than 500 million. Social media is growing and will continue to grow with this growth provides huge opportunity for your business. However it has proven to be difficult for many businesses to make sense of it all and to gain solid business value out of it. In 2012 and going into 2013 there are number of marketing platforms such as Wildfire by Google and ShortStack that making it easier to decipher all of this data. IN 2013 you can expect more granular social media analytics as provided by tools such as SproutSocial, Followerwonk and PageLever, to be born/evolve for helping businesses get more from their social marketing.

There is so much that 2013 has to offer how will you make the most of it? If you have some tools, tips, tricks or secrets you don’t mind parting with please share them in the comments.

Leave a comment

Derrick’s Rants: 2013 List of SEO Conferences in Europe

3429687060_0e94f76223Photo by dimnikolov

As promised, here’s a list of European based SEO and Internet Marketing conferences. These may not be in your backyard, but many of them are worth the trip.  Whether you’re a beginner or do advanced IM and SEO these conferences are for everyone to learn something new or to network, so check them out.

SES London

Location: London, United Kingdom
Date: 02/18/2013 – 02/21/2013
Check It Out: http://sesconference.com/london/

About SES London
Covers the latest trends and challenges facing the online marketing industry, SES London provides guidance from leading experts on Search, Social Media, Display, Mobile, Email and more.

COST£1199 GBP

Speaker Pitch Deadline: 12/07/2012
Speaker Pitch: http://sesconference.com/speaking.php


FITC Amsterdam

Location: Amsterdam, Netherlands
Date: 02/18/2013 – 02/19/2013
Check It Out: http://www.fitc.ca/events/about/?event=139

About FITC Amsterdam
Join fellow digital creators and renowned speakers to learn about HTML5, CSS, virtual machines, design, creativity and more.

COST€399 EUR

Speaker Pitch Deadline:
Speaker Pitch:


QSP Summit

Location: Porto, Porto, Portugal
Date: 03/07/2013 – 03/07/2013
Check It Out: www.qspmarketing.pt/summit

About QSP Summit
The QSP Summit – International Conference has been asserting itself as a reference event in the marketing area in Europe. With six editions QSP Summit is an important thinking moment from CMO´s, CEO´s, entrepreneurs, managers, marketing, advertising and communication professionals with more than 1000 professionals on the audience.

COSTEUR:TBD

Speaker Pitch Deadline:
Speaker Pitch:


linklove London

Location: London, United Kingdom
Date: 03/15/2013 – 03/15/2013
Check It Out: http://www.distilled.net/events/linklove-london/

About Linklove London
LinkLove is a one day single-track conference aimed at SEO practitioners wanting to advance their skills.

COST£349 GBP

Speaker Pitch Deadline:
Speaker Pitch:


TOC – Tool of Change for Publishing

Location: Bologna, Italy
Date: 03/24/2013 – 03/24/2013
Check It Out: http://www.tocbologna.com/

About TOC – Tool Of Change For Publishing
O’Reilly Media and the Bologna Children’s Book Fair will jointly host their 3rd Tools of Change (TOC) Conference. It’s the digital event of the year for the Children’s book world. Come and join a fast growing community of publishers, designers, manufacturers and artists who will showcase some of the finest digital work made for children today.

COSTTBD EUR

Speaker Pitch Deadline:
Speaker Pitch: suggestions@oreilly.com


SMX München

Location: München , Germany
Date: 04/09/2013 – 04/10/2013
Check It Out: http://smxmuenchen.de

About SMX München
Details forthcoming.

COST€1245 EUR

Speaker Pitch Deadline:
Speaker Pitch: http://smxmuenchen.de/referent-werden/


OMExpo Madrid

Location: Madrid, Spain
Date: 04/24/2013 – 04/25/2013
Check It Out: http://omexpo.com/

About OMExpo Madrid
A digital marketing trade show and conference.

COSTEUR TBD

Speaker Pitch Deadline:
Speaker Pitch:


The Next Web Europe Conference 2013

Location: Amsterdam, Netherlands
Date: 04/25/2013 – 04/26/2013
Check It Out: http://thenextweb.com/conference/europe/

About The Next Web Europe Conference 2013
We’ll be joined by over 40 Speaker, including some of the worlds leading industry experts, technology visionaries and successful entrepreneurs. Discover the latest trends in mobile and internet, learn about the best business practices and find out how the future of online will affect your business.

COST€999 EUR

Speaker Pitch Deadline:
Speaker Pitch: https://kkontact.wufoo.com/forms/x7w3z5/

SMX London

Location: London, United Kingdom
Date: 05/15/2013 – 05/16/2013
Check It Out: http://searchmarketingexpo.com/london/

About SMX London
Search Marketing Expo is designed exclusively for experienced internet marketers. Sessions are fast-paced, Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics. Fluent in search engine marketing? Come to SMX and engage with others who speak your native language.

COST£890 GBP

Speaker Pitch Deadline:
Speaker Pitch: http://searchmarketingexpo.com/speaking


SAScon

Location: Manchester, United Kingdom
Date: 06/06/2013 – 06/07/2013
Check It Out: http://www.sascon.co.uk/

About SAScon
SAScon, delivered in association with Manual Link Building, Manchester Digital and SEMPO is one of the UK’s finest Search, Analytics and Social Conferences and takes place each June in Manchester.
Now in its fourth year, this not for profit event organised by the digital community for the digital community, features some of Europe’s leading search and social speakers and attracts an audience of over 200 digital marketing professionals. Join us on the 6 & 7 June 2013 in Manchester for two days of inspirational keynotes, unmissable breakouts and panels and some seriously hardcore late night social sessions.

 

COST£20 GBP

Speaker Pitch Deadline:
Speaker Pitch: http://www.sascon.co.uk/speaking/


SMX Paris

Location: Paris, France
Date: 06/06/2013 – 06/07/2013
Check It Out: http://smxfrance.com/

About SMX Paris
Details forthcoming.

COST TBD

Speaker Pitch Deadline:
Speaker Pitch: http://searchmarketingexpo.com/speaking


WebVisions

Location: Barcelona, Spain
Date: 06/26/2013 – 06/28/2013
Check It Out: http://www.webvisionsevent.com/barcelona/

About WebVisions
Barcelona opens with studio tours and networking parties, followed by two full days of sessions, panels and keynotes, plus music, a Hackathon for Social Good and other special events.

COSTTBD EUR

Speaker Pitch Deadline:
Speaker Pitch: http://www.webvisionsevent.com/contact/submissions/


ad:tech London

Location: London, United Kingdom
Date: 09/11/2013 – 09/12/2013
Check It Out: http://www.ad-techlondon.co.uk/

About Ad:tech London
An event that connects the digital media community for two days of purposeful learning and networking, ad:tech is a marketplace for buying & selling; a forum for exchanging ideas; and an opportunity to contribute to industry trends & initiatives.

COST795 GBP

Speaker Pitch Deadline:
Speaker Pitch:


Conversion Conference Berlin

Location: Berlin, Germany
Date: 11/04/2013 – 11/05/2013
Check It Out: http://www.conversionconference.com

About Conversion Conference Berlin
This is a worldwide event series focused exclusively on winning techniques for increasing website conversion rates and making your digital marketing campaigns more effective. We have very limited info on the Berlin event so far. We’ll keep you posted!

COST TBD

Speaker Pitch Deadline:
Speaker Pitch: http://www.conversionconference.com/call-for-speakers.html

Now as mentioned before this is just a list of the Internet Marketing and SEO conferences that I know of going on in Europe. If I have missed any or there are some that are not on this list let me know by posting them in the comments section.

Leave a comment

WordPress Users: Read This Important Security Announcement!

On Christmas Eve, knowledge of a rather serious security hole for Wordpress was released.

The security hole, or “vulnerability”, only affects users that are using the W3 Total Cache plugin for WordPress. The details can be found here
(and the technical details here).

However, no official patch has been provided yet, even in the most up-to-date version.

To combat this, go to the wp-content directory of every WordPress
install you may have that has this plugin installed, and create a file
named .htaccess in the w3tc directory there:

[Wordpress installation directory]
+wp-content
-+w3tc
—.htaccess

and in this .htaccess file, add the lines:

Order Allow,Deny
Deny from all

This will prevent outside access to the directory containing sensitive
information. Alternatively, you may also want to configure W3TC to
disallow cache directory listings.

As always, please be sure to update any WordPress installs and plugins
you may have installed. This is a responsibility that we have of our
customers (as it’s simply not feasible for us to be in control of this),
and should be a quick and easy process to do.

If you are unsure of how to do this, you can follow the documentation here (we
recommend the Automatic Update feature). You can find more information
regarding plugins here.

Leave a comment

The SEO Web Hosting Anti-Armageddon Sale


Picture via swirlspice

It’s been a long year, and SEOWebHosting wants to celebrate the end of the Mayan Calendar and 2012 with some savings for our great existing customers:

Get 50% off the first invoice on any Shared Hosting upgrade! *
Coupon Code: MAYAN12

Click here to check out our Shared Hosting packages.

*For existing SEOWebHosting customers only.

Thanks for hosting with us, and we look forward to serving you in 2013!

Leave a comment

Derrick’s Rants: Twitter for SEO 101

image via louisvolant

The internet and social media are powerful way to advertise online. There are many companies that have dedicated SEO teams or outside providers to do their SEO, as well as teams of dedicated people just to keep their Social Media presence active.

Why else would companies be paying so much money and attention toward these marketing efforts if they weren’t providing great results? Well now that we have established that, you must be ready to take your SEO to the next level…right?
Good. get a glass of water, pen and paper. It’s time for Twitter for SEO 101.

Google, as you may know, is already indexing Tweets and Twitter pages, which are showing up in Google Search Results. Yeah, you read that right. Your rant (kind of like this one) could end up in Twitter. Think of what you can do with that premium space and best of all its free advertising and the only thing better than free advertising is making money from free advertising.

Check out these quick start tips for using Twitter as an SEO tool:

Select an account name wisely
You should optimize your Twitter account name to best reflect your brand. This name appears next to your profile, which can be different than your handle/URL. So you clearly need an account name that not only promotes yourself, your company, your brand or all three if applicable.

Think hard and get a good handle
Get a handle that’s relevant if you sell widgets don’t get an “obie-one-canobie” inspired handle it will serve you no good! This handle should be easy to remember as it becomes a part of your twitter URL. My tips of success here are to “KISS” it… Keep it Simple Silly.

What does your bio really say
Twitter was so nice they gave you a bio box that can house 160 characters. These characters very important for your account and since your BIO is always indexed remember to update it when necessary to get the most out of this BIO.

Keyword-rich tweets
Think of it like SEO from the early 2000′s where you could stuff keywords…whenever & wherever possible, start your tweet with your main keyword phrase to theme each message. Utilize any trendy lingo or buzz words as this will enable you to capitalize on timely searches on those terms. Of course, this doesn’t mean you should fill your tweets with buzz words at the expense of providing value to your followers!

Select the initial characters of each tweet carefully
The “lead-in” of each tweet appears to be important for SEO as it will determine what appears in the tweet’s title tag when it shows up as a search result on Google. Approximately 42 characters are factored into each tweet’s title tag, including the account name, as well as the initial characters of each tweet. Keep in mind that your full tweet and all its characters are still being indexed by major engines, though.

Use these tips wisely, and remember- utilizing your social media profiles for search engines is no longer a luxury; it’s a must. Also, don’t forget to to link your Twitter profile wherever you can. If you have any tips you’d like to share, leave them in the comments section. Until next time.

Leave a comment

Cyber Monday Sales At SEOWebHosting!

On Cyber  Monday, SEOWebHosting has some great deals to jump on:

75% off the 1st Invoice for all Shared Hosting plans!

Cyber Monday Coupon Code:  CYBERSHARED12

Get 75% off for the year when you pay for 12 months in advance!

We’re offering 75% off the 1st month on all Business, Cloud, and Dedicated Plans as well.

Cyber Monday Coupon Code: CYBERMONDAY12

Plus, you’ll get a free domain with any multi-month payment amounting to  3, 6, or 12 months.

Remember, offers are valid today ONLY Monday November 26th. 

Click here to find your plan and get started!

New purchases only, not combined with any other offer, the 75% off sales do not apply to domain registrations or renewals. The free domain only applies to new domain registrations
with new purchases.

Leave a comment

The SEOWH Reward Points Program Is Here!

Want to earn credits on your SEO Web Hosting account that you can use towards acquiring other SEO products and services? Check out the new SEOwebhosting.net Customer Reward Program!

Here’s how it works:

When you create an account with SEO Web Hosting, you’re automatically enrolled.

Each month, you will receive a credit of 5% of your monthly paid invoice(s). This credit will remain in the rewards module of WHMCS until you’re eligible to request conversion, which occurs when you reach the baseline minimum of $50 accumulated.

Your points will then be converted into dollars, and placed into your “credit balance” bucket. You will then have 5 business days to use the credit towards the purchase of new products and services.

Example: Harold has a monthly bill of $625. The 5% reward would offer him $31.25 in credit per month or $375 per year. He can use that credit to purchase add-on IPs or a new VPS. The only stipulation is Harold has to have at least $50 in credit balance to request usage.

SEO Web Hosting customers will have the ability to log into the customer portal at any time, keep track of their money, and plan new purchases. It’s a great way to add to existing SEO efforts, and save a little money in the process.

Additional specifics:

  • Credit balance will not expire. However, once conversion is requested, all converted credit must be used in those 5 business days.
  • There is no restriction to redemption or purchase dates.
  • Points do not expire.
  • These points have no cash value.
  • If you close your account or discontinue all of your services, your points will revert back to 0.
  • Customers are able to apply their accumulated credit toward the balance of any new IP/Hardware purchases at SEO Web Hosting only.  
Leave a comment

How To Avoid The Most Common And Dangerous Passwords [INFOGRAPHIC]

Doing reseller hosting with HostNine? Hosting for yourself? On a VPS? No matter what you do online, having a strong password is simply common sense. Check out this fantastic infographic from Zone Alarm on avoiding the pitfalls of choosing easy-to-hack passwords.

Do you have any methods of your own that aren’t covered in the infographic? Let us know in the comments!

Leave a comment

Derrick’s Rants: Accepting Payments outside of PayPal

Here’s a challenge for you.

Go ask a novice who sells something online and ask them these two questions:

1) What payment gateway do you use?
2) Ask them if they had to choose between two or more payment gateways?

Chances are they’ll say PayPal and then they’ll say are there other reputable payment gateways other than PayPal.  We’ll guess what there are a mountain of other payment gateways for websites other than PayPal.  I have searched the web and found a few lists and combined to provide you all of the payment gateways I could find.  This list includes the global market and then broken down by the major players in each continent, so everyone should be covered.  Read and enjoy and get out from under PayPal.

Global Payment Gateways

These are the options that work in most places.  There will be holes in any network, but these work in most major markets.  If you don’t see a country specific one (I’m looking at you, Turkey) then check out these as your next best options:

Authorize.net
2Checkout
Payza
WorldPay
Wirecard
MiGS
Allied Wallet
First Data
Skrill
Stripe

Europe

Those payment gateways below with an asterisk (*) next to them are also able to process ELV payments.

Bulgaria
ePay.bg | Website | WordPress Integration

Croatia
PayWay | Website | WordPress Integration

Asia

  • China

    Alipay | Website | WordPress Integration 1, 2, & 3
    Tenpay | Website | WordPress Integration 1 & 2
    99bill | Website | WordPress Integration 1 & 2

Oceania

Africa

South America

Leave a comment

Derrick’s Rants: Bad Websites Are Bad For Business: Part 1


Photo via dklimke

In the olden days of the Internet (say, 8-10 years ago) you could get away with a basic, even amateurish website.

If you are going to have a bad website, you are probably better off having no website at all. Hard to believe, but it’s true. While a bad website at least gets your name in the search engines, it can also ruin your credibility. A hard to use website, for example, may push your potential customers over to the competition, while an amateurish website can convince potential customers that your business is simply not a serious one.

Here’s a few tips how you can avoid these website issues.

1) Make sure that you get your website when you are ready.
You should only invest in a company website when you are ready to spend time and money on the project. Only develop a website when you are ready to hire professionals to design it for you and you are ready to promote and update your website regularly.

2) Entrust your website to professionals.
You may know someone who understands basic HTML or WYSIWYG programs, but you need professionals with a good eye to develop your professional website for you. Yes your best friends son may be good at website design and can draw but think of it like this.  If you wouldn’t hire that kid to run your business then why would you want him to create your website about your business.

3) Make your website part of an overall business plan.
Your website is not stand-alone. It should work with your overall business plan, marketing strategy, and branding plan. If you are not sure what you want your website to accomplish, you should determine this before setting a site up. Nothing is worse than the business website with no discernable goal.

4) Ensure that your website looks its best.
Your website should be professional, clean, and attractive. It should be simple to use, work well with and not have any broken pages/delays or glitches. It should work well on different computers and with different browsers, so that all your potential customers can read your marketing message. Check and recheck your website to ensure that it looks as good as it possibly can.

Follow these quick tips and don’t start your venture into the world of online business and having your business on the web with a bad or shall I say a crappy website.  However if you are already that business that has a website and it isn’t performing then check out part 2 of my “Bad Website is Bad for Business part 2”

Leave a comment